Social media has made revolutions in the world of business. With its ability to connect people, social media is emerging as new media where business people connect with loyal and potential customers. Companies record videos and take photographs of their products and advertise them online. It allows the customers to access them quickly, and this increases sales and brand loyalty. Anjuleenoh Clothing is an example of a business that needs some help to reap benefits by engaging in social media marketing. The firm uses Instagram as its platform where it takes photos and uploads them online. The company can benefit from social media if the goals set are right and precise.
Social Media Overview
Social media has evolved regarding its use in marketing. Ten years ago, social media was not scaling with the business adverts and sponsored ads in recent years. For social media users, keeping in contact with each other was the primary function. For instance, there were fewer adverts on social media that were catchy as today. In the present time, firms use social media users' data to track and make them click different adverts that direct them to the company's webpages. Such activities were non-existent in the last ten years. Social media was purely the use of photos and not videos, as seen today ( Boulianne, 2019). Business activities such as the graphic design in business, which is emerging as part of social media adverts did not exist in the past decade. Sharing opinion was the primary motivation for the use of special media in the last decade. However, such seems to be an insignificant motivation in the current world. Currently, most users search for products or services to purchase on social media platforms. Therefore, the shift in social media’s role in business has been significant to people and companies.
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For a business, the best social media practices include choosing the best platform, being unique, and engaging with the followers. Social media platform as a marketing tool demands that the business define its style as visible, which means creativity in its work. Furthermore, the business must have the best strategies to engage the followers as this give them the best chance to gain and attract more users. Lastly, business management must understand the right platform to use. Qualifiers such as social media features, number of followers, and credibility are some areas to consider while choosing the best platform to use.
With social media, the company gets exposure to the world, which increases the number of clients. They also get an opportunity to advertise their products at a much cheaper cost. Besides, social media presents companies with the opportunity to define their niche and define their products or services to meet the needs of such a niche. However, security issues can arise, which can jeopardize the business function unless business management finds the best way to mitigate such matters.
Business Goal
Anjuleenoh Clothing’s Instagram page shows a lot about how the business engages with its followers and how often they use social media posts. The company has made 103 posts and has only 447 followers. For a business, this is number is less and should do more to capture attention and engage the customers more to get more followers. The firm is following 1,010 people, which is still below they need to follow. Therefore, despite the company having the social media page in which it interacts with its clients, there is a need to readjust its goal and engage more with its customers to win more potential clients.
The first goal that the business need is to increase brand awareness to win more clients to follow the business and make more purchases. Brand awareness will also increase the linkage between the people and the company, increasing sales. The best way to achieve brand awareness is to engage with potential and loyal clients. For instance, social media works by utilizing referrals and also linking people together. The business needs to provide a link to the users so that when they have a friend, they can share them with them. The link should be directing the friends and relative to the business website ( Purwaningwulan et al., 2019). They should also ask them questions regarding the product they offer and address some issues they face. They should also share with them and request them for a referral if the clients are interested. The company can also come up with an idea to boost customer engagements. Concepts such as giving the clients the points they use to shop after referring people to the company can work well.
The next goal is to connect with customers and clients. Anjuleenoh Clothing has a chance to increase its connection with the customers by using social media platforms. First, the company can create multiple social media pages. For instance, it can have accounts both on Instagram, Twitter, and Facebook. In such a case, it increases its chances of meeting many clients and connecting with them. Facebook is currently one of the best with millions of followers ( Pranjić & Rekettye, 2019). If the company can create an account and get many clients following it, it can increase sales. Further, the company can also connect with more customers through referrals, which can enhance its operations.
In general, Anjuleenoh Clothing is doing well with its social media marketing but needs to do more to be competitive. The company goals are to increase brand awareness and also connect with more clients. Social media offers the business a platform where it can engage with the customers and request for referrals. Therefore, it can achieve these objectives by engaging with clients on social media platforms.
References
Boulianne, S. (2019). Revolution in the making? Social media effects across the globe. Information, communication & society , 22 (1), 39-54.
Pranjić, G., & Rekettye, G. (2019). Interaction of social media and big data in reaching marketing success in the era of the fourth industrial revolution. International Journal of Business Performance Management , 20 (3), 247-260.
Purwaningwulan, M. M., Suryana, A., Wahyudin, U., & Dida, S. (2019). The Existence of Social Media as a Promotional Media in The Hijab Image Revolution in Indonesia. Library Philosophy and Practice , 1-15.
