1. Who was the candidate? And, if they were a presidential nominee, who was their running mate? Tell the reader some information about them.
In the video “ Lisa Bartlett For Orange County Supervisor ” is a campaign advert depicting Lisa Bartlett an American businesswoman and politician of Japanese descent. Bartlett is originally from California but moved to Orange County where she is vying for the seat of county supervisor as per the video. She began her political career in 2006 when she vied and was elected to the Dana Point City Council. Additionally, she served as mayor of Dana Point, California for two years in 2009 and 2014. In 2010, was reelected to serve her second term in Dana Point City Council. Lisa Bartlett has received certification as Project Management Professional (PMP) and a licensed Real Estate Broker. Her extensive experience in management is authentic as she earned a Bachelor’s degree in Finance from California State University, Fullerton and a Master’s in Business Management from Pepperdine University.
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The video “On April 1st, vote Muriel Bowser for DC Mayor” is a campaign advert endorsing Muriel Bowser as Mayor for Washington DC. Muriel is an American politician of the Democratic Party. She originally started her political career in 2004 as she ran unopposed for the Advisory Neighborhood Commission (ANC) before being reelected for the same position in 2006 unopposed. Bowser was raised in North Michigan Park in the northeastern regions of DC. Upon graduating from Elizabeth Seaton High School in 1990, she received college scholarship based on her exemplary grades. Bowser earned a Bachelor’s degree in History from Chatham College and a Master’s in Public Policy from the American University School of Public Affairs. She adheres to her Catholic beliefs which she followed her entire life and seeks serve her community.
The video “Kathleen Sebelius 2002 KS Governor TV Ad #6” endorses Kathleen Sebelius for the position of Governor for the state of Kansas. Kathleen Sebelius is an American businesswoman and politician running under the Democratic Party ticket. She earned a Bachelor’s degree in Political Science from Trinity Washington University and a Master’s in Public Administration from the University of Kansas. It was only after this education conquest that she would serve as executive director and chief lobbyist for the Kansas Trial Lawyers association between 1977 and 1986. She entered the political scene in 1986 through electoral victory to the Kansas House of Representatives before winning reelection in 1988, 1990, and 1992 for Topeka, Kansas. In her tenure in political office she strongly advocated for the abortion-rights of women to seek legal access to abortion services.
2. What are the specific responsibilities of the office they were running for?
In the video “ Lisa Bartlett For Orange County Supervisor ”, the public office that Lisa Bartlett is pursuing is that of County Supervisor. The role encompasses various duties which include significant control of a budget whose main use is on social services programs. As a supervisor, serving the needs of the constituent is the most important form of service. The elected leader is able to interact with the people and hear out their needs which may range from a pothole that should be filled to approving permits in constructions like a garage among other human service needs. Problems associated with storm-water management, drainage, animal control, parking, and zoning among others are solved by the Supervisor. The responsibilities of this office will require prioritization as per the needs of the community.
The video “ On April 1st, vote Muriel Bowser for DC Mayor ” the electoral position in question is that of Mayor of the District of Columbia. The position is considered the head of the executive branch of the government of Washington, DC where a range of duties are included. Bowser would be responsible for enforcing the laws of the city, approving or vetoing bills that have been passed by the Council of DC, while overseeing all the services in the city, public property, most public agencies, the public-school system, and police and fire protection services. Furthermore, the mayor in this city will have the duty to oversee the annual budget that currently amounts to $8.8 billion. Bowser will also appoint various officers to serve in the various departments of Education and Planning & Economic Development, Chancellor for the public schools, Latino affairs, City Administrators, and other department heads in the city agencies.
The video “ Kathleen Sebelius 2002 KS Governor TV Ad #6 ” advocates for the position of state governor of Kansas. There are a number of duties that the governor undertakes in his or her leadership of the state. One of the major responsibilities is to approve or veto bills that have been passed by the Legislature. The governor also serves as the commander-in-chief of the military of the state, convenes special sessions of the legislature, delivers reports on the condition of the state to the legislature, and approximates the sum of money that should be raised from taxes. Furthermore, a governor has a duty to appoint qualified state citizens to offices that implement and direct laws and policies of the state government.
3. What do you see in each commercial? Describe images, text, and any issues that are referenced.
In the video “Lisa Bartlett For Orange County Supervisor” the candidate for the county supervisor seat presents the advert. Lisa Bartlett is presenting herself to the voters urging them to vote for her come the day of election. She presents herself as one of the people in Orange County as she is seen taking a walk at the beach as would any other resident in the area. This creates the appeal that she does not seek to impose power or seek to elevate her status once she gets into office. Another image where she seems to be deep in discussion with residents of Orange County further affirms her willingness to make herself available to the people who will elect her into office. It is evident that she is well aware of the issues facing the city including city worker pensions and balancing of the budget to ensure that there are rainy day funds.
The video “On April 1st, vote Muriel Bowser for DC Mayor” Muriel Bowser presents herself to the residents of Washington DC as she urges them to vote for her. In this case, the image of Muriel is clear as all other things that are around her are blurred to make her the center of attention. The practice also prevents the viewer from confusing the candidate with any other. Through the campaign advert, she presents three critical issues that may have been affecting the mayors of DC including independence, effectiveness, and trustworthiness. Through her ability to pass the ethics law, Bowser hopes to put an end to the issue of corruption in the region. She believes that there are issues that should be put to the fore including affordable housing, growing the middle class, and school system reforms.
The video “ Kathleen Sebelius 2002 KS Governor TV Ad #6 ” includes Kathleen Sebelius as she spearheads the message to the voters in Kansas. The image shows her to be in an office as she speaks to the citizens via the television medium. There are several issues that the candidate presents in the advert. The first is the fact that her opponent is utilizing personal attacks to discredit her image and prevent voters from supporting her. Sebelius believes that the most appropriate cause of action would be for her opponent to use the same energy to attack issues like education funding, government waste, and affordable healthcare for the people.
4. What do you hear in each commercial? Describe voices, music, background, sound effects.
In the video “Lisa Bartlett For Orange County Supervisor” the voice of the County Supervisor candidate is clearly heard. Lisa Bartlett expresses herself eloquently as she describes why the people of Orange County should vote for her. However, the campaign advert utilizes background music to make it even more appealing to the viewers. From the beginning to the end, the short film plays a soft and rhythmic sound that almost seems to make the voice of the political candidate to seem musical. It is an enabler that makes the viewer hear every aspect of the short speech made. There are also sound effects where the flow of the ocean water is heard in the scene where Bartlett is at the beach.
The video “On April 1st, vote Muriel Bowser for DC Mayor” presents the voice of DC Mayor candidate Muriel Bowser as one that is clear and easily heard to the listeners. From the beginning to the end, it is evident that Bowser’s voice is powerful and can company the attention of the listener. As a result, the video backs it up with a soft and rhythmic sound effect in the background. It is evident that the background music continues to increase in intensity as she begins to speak about the issues that affect the people that she will serve. The music enhances her appeal to the voters in Washington DC.
The video “Kathleen Sebelius 2002 KS Governor TV Ad #6” depicts the prospective candidate speaking out on why the voters in Kansas should elect her as governor of the state. It is evident that her voice is clear, firm, and articulate. The technique ensures that voters can associate well with the issues that she presents. The governor candidate is backed by soft music in the background that makes the short speech even more appealing to the viewers. The firmness in Sebelius’ voice ensures that the viewer can understand that the various issues discussed are serious and require urgent attention.
5. What do you think the commercial producers want you to feel or think?
The producers in the video “ Lisa Bartlett For Orange County Supervisor ” have specific aims when creating the campaign advert. It is evident that they would like to make the viewer believe that Lisa Bartlett is a regular citizen of Orange County. The County Supervisor candidate is presented as a down to earth resident whose sole intention is to serve the people. She is seen interacting with the citizens of Orange County in a restaurant. Through identifying the various problems that the city faces, the producers ensure that the viewers believe that the presented candidate appears to offer the best solutions in consideration to the people.
The commercial producers of video “On April 1st, vote Muriel Bowser for DC Mayor” would like to make an appealing presentation to the people of DC. In the campaign advert, focusing on the candidate Bowser ensures that the viewers can identify with her for those who may not be aware. The producers emphasize on the three issues that she discusses independence, effectiveness, and trustworthiness through the images presented. She is independent as she walks alone in the streets of DC, while also being trustworthy whereby she interacts with the members of society who have been ignored by previous leaders. Her effectiveness is evident in the fact that she approved an ethics law that would be an effective measure to eradicate corruption.
The commercial producers for video “Kathleen Sebelius 2002 KS Governor TV Ad #6” seek to present the Kansas governor candidate Kathleen Sebelius as a regular member of the community. The producers would like to show that she is hurting because of the personal attacks that her opponent has made. It is clear that she plays the role of a victim of bullying hence many people in the community can identify with the feeling. However, she shows her boldness to overcome her bully by directing her feelings towards the needs of the community. In this case, the individual voter can note that Sebelius is a good candidate and appropriate leader for the state.
6. Do you think the ad is effective? Why or why not? More specifically, having assessed the ad from a few different perspectives, would this particular spot sway your decision to vote for-or against-this candidate?
The campaign ad “ Lisa Bartlett For Orange County Supervisor ” is an effective measure of reaching out to the voters of Orange County. The campaign advert is able to reach out to the voters of the city as they seek to elect their preferred supervisor. Lisa Bartlett demonstrates an understanding of the importance of budgeting and prioritizing the needs of the community. Her ability to associate well with the people will effectively mean that she is an appropriate candidate to steer the city into the right direction. The people of Orange County are well aware of the importance of having a leader who is approachable which would sway me to vote for Lisa Bartlett.
The video “ On April 1st, vote Muriel Bowser for DC Mayor ” appropriately presents the candidate to the voters of DC. In this case, Muriel Bowser is seen as the fresh start required in Washington politics where there have been numerous cases of corrupt politicians. According to the candidate, the strong law that she has been able to implement has been a critical factor in the beginning of changes in the local government of DC. The video also shows that Bowser has clear understanding of the issues that affect the people in the region that she will address in her tenure. As a result, this aspect would sway me to vote for her as the Mayor of the city.
The video “ Kathleen Sebelius 2002 KS Governor TV Ad #6 ” presents the candidate for Kansas governor seat, Kathleen Sebelius as the defender of the people. In this case, her opponent appears to be a bully who uses personal attacks towards Sebelius as a means of making himself appear as the most appropriate candidate. However, Sebelius uses this opportunity to make a mark on the people by focusing on the important needs of the state of Kansas. She does not engage in teasing as has been the case with her opponent and chooses to speak about the challenges in the country that should be addressed. It is for this reason that I would vote for the Sebelius.
7. Did the candidate win or lose the election? If they won, what did they accomplish after they won the office? If they lost, who did win the election?
Following the campaign for electoral position of county supervisor, Lisa Bartlett won the election as Fifth District Supervisor. Bartlett beat Robert Ming in November 2014 to clinch the supervisor job and has been able to gain reputation as one of the meticulous, detail-oriented, and professional leaders to hold the position. The Supervisor has been able to embark on various issues affecting the region including the developing ways to improve mental health services, waste management, improving the animal shelter, and redevelopment of Dana Point Harbor. Bartlett also indicated that she will focus on issues affecting the veterans and the homeless as a major factor towards improving the county.
Muriel Bowser was able to run a successful campaign that led to her victory in November 2014. Since then she has been at the forefront of ensuring she upholds her promises to the people of DC. She has created movements that have led to tackling the rat problem in the city. She has long advocated for the continued growth in homeless services despite efforts by her opponents to derail her. Furthermore, she has approved of the Green Finance Authority Establishment Act of 2018 that makes Washington the first city in the country to set up a green bank that seeks to combat climate change issues. Bowser also embarked on her mission to improve the DC Public Schools as she vetoed an emergency bill that council members had passed in June. The bill was meant to prevent Public Schools from relying on chronic absenteeism of student as “sole reason” for graduating or promoting children.
Kathleen Sebelius was able to achieve victory in the Kansas gubernatorial election of 2002. She defeated Tim Shallernburger who was running under the Republican ticket. She has been able to champion on her popularity among the public to enforce major changes in the state of Kansas. According to Time Magazine, she was considered as one of the five best governors in the country as by November 2005, she had managed to eliminate $1.1 billion she had inherited, supporting public education, and minimizing state government waste. All this was done without raising the taxes for the members of the society. She effectively enforced a bipartisan approach towards governing the state in a region where the Republicans largely controlled the Legislature.
8. Regarding all three ads: what differences do you see between them? Are there noticeable differences in production quality, music selection, ad length, language used, choice of clothing, or anything else that you observe?
There are significant differences in the three campaign ads. For one, it is evident that Kathleen Sebelius’ ad is of the poorest quality. This may largely be due to the fact that it was produced more than a decade before the other two. At the time, there was lower quality of technology. As a result, the video may not be as appealing as the other two. Muriel Bowser’s video seems to be quite similar to that of Lisa Bartlett. Both are seen to introduce the message to the voters before showing the important interactions that they may engage in with the locals. The practice is an effective measure of ensuring a close connection with the voters.
References
Bacon, P. (2005) Kathleen Sebelius, Kansas . Time, Retrieved from http://content.time.com/time/magazine/article/0,9171,1129537,00.html
Cuniff, M. N. (2016) New Board of Supervisors chairwoman Lisa Bartlett brings new approach, focus on animal shelter . The Orange County Register, Retrieved from https://www.ocregister.com/2016/01/24/new-board-of-supervisors-chairwoman-lisa-bartlett-brings-new-approach-focus-on-animal-shelter/
Giambrone, A. (2018) In Her First Veto, Bowser Denies Emergency D.C. Council Bill on Public School Graduations . Washington City Paper, Retrieved from https://www.washingtoncitypaper.com/news/loose-lips/blog/21013236/in-her-first-veto-bowser-denies-emergency-dc-council-bill-on-public-school-graduations
Mayor Bowser Signs Historic Green Finance Authority Establishment Act (2018) DC Government, Retrieved from https://mayor.dc.gov/release/mayor-bowser-signs-historic-green-finance-authority-establishment-act
Ross, V. (2013) What in the World Does a Supervisor Do, and Why Should We Care? The Connection Newspapers, Retrieved from http://www.connectionnewspapers.com/news/2013/aug/30/what-world-does-supervisor-do-and-why-should-we-ca/
Schwartzman, P. (2017) ‘They always underestimate me - young, female and black’, D.C.’s mayor says on the verge of her re-election campaign . The Washington Post, Retrieved from https://www.washingtonpost.com/local/dc-politics/in-city-known-for-political-drama-dc-mayor-quietly-edges-toward-reelection-bid-facing-little-resistance/2017/08/26/532559f6-6a61-11e7-96ab-5f38140b38cc_story.html?utm_term=.fb8405940ec6
Wright, R. (2015) Mayor Lisa Bartlett . South Coast Magazine, Retrieved from http://southcoastmagazine.com/mayor-lisa-bartlett/
