Part A
If Toyota had focused on low cost as opposed to quality, the operations of Toyota would have changed in certain ways. For instance, outsourcing would have changed. It would emphasize on outsourcing production and manufacturing processes to low-cost countries. Marketing would also change whereby the company would be required to spend significantly less amounts of advertising, marketing, and promotion for the products it offers. In addition, the organization would invest less in new accessories and models on a yearly basis (Stewart & Raman, 2017) . This would be due to the need for the organization to sustain low costs.
FedEx and the U.S. Postal Service compete for many of similar customers, although the strategies they follow for customer attraction differ tremendously. For instance, FedEx usually lays significant emphasis on dependability as well as specific time for delivery, allowing it to shine over its rivals because of its emphasis on quick delivery. The website of the company also provides customers with the option of choosing when they want to receive their product. By contrast, the U.S. Postal Service lacks specific delivery date for first-class mail, whereas U.S. mail is significantly expensive. FedEx usually emphasizes on business clients as opposed to the U.S. Postal Service. The Postal Service is easier to access mostly because it ensures daily home deliveries. The organization also offers a tracking feature on its website to ensure that the customers and the company are capable of tracking the package status, especially via the unique tracking number provided (Wood, 2017) . Generally, the Postal Service focuses on low-cost approach to allow it to attract its customers whereas FedEx emphasizes on delivering quality services.
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Part B
The suggestion that Rolanda offers to Mary Ann concerning the services that non-certified public accountants offer, the two types of services that would be offered comprise of auditing as well as evaluation of financial assets. For these two major services, they would be essential in evaluating the financial wellbeing of the catering business to allow Mary Ann to determine whether the business is worth buying or if it would cause more problems for her.
The current balance sheet reveals that the business as more liabilities than assets. This would explain the need for selling the business in various ways. For instance, when the liabilities exceed the assets, the capital of the company becomes negative. This is an indication that if the owner wishes to sell the business today while the capital is negative, it would not be possible to pay the liabilities fully. The owner would not be able to get the invested amount back since the amount would be insufficient in paying the liabilities. In this perspective, therefore, selling the business would be the ideal option because failure to do so would lead the business to experience more problems, which would lead to its closure eventually. Additionally, the higher liabilities indicate that the business is realizing losses because of minimal income and high expenditures, which lead the owner to lack capital. Issues such as bad management, weak product demand, inefficient operations, costly investments, and unforeseen circumstances would lead the business to experience increased losses (Merritt, 2018) . Thus, a need for selling the business arises to ensure that the business would benefit from effective management together with the expertise of an individual capable of addressing the diverse business requirements efficiently.
The suggestion by Rolanda that even with negative equity on the side of the owner, the enterprise might be worth purchasing reveals an indicator worth considering for the decision. The reason for this is that the enterprise might have tremendous intangible assets that might not appear on the balance sheet (Merritt, 2018) . Here, purchasing the business would allow room for effective management, which would lead the business to start realizing improved performance.
References
Merritt, C. (2018). Assets vs. liabilities & revenue vs. expenses. Retrieved from http://smallbusiness.chron.com/assets-vs-liabilities-revenue-vs-expenses-52855.html
Stewart, T. A., & Raman, A. P. (2017). Lessons from Toyota’s long drive. Retrieved from https://hbr.org/2007/07/lessons-from-toyotas-long-drive
Wood, M. (2017). FedEx vs. UPS vs. USPS: Head-to-head comparison of shipping services. Retrieved from https://www.business.com/articles/fedex-vs-ups-vs-usps-head-to-head-comparison-of-shipping-services/
