Organization’s mission, vision and value statements form the foundations of its activities and guide the behaviors of people in an organization. The vision statement describes what the organization primarily aspires and hopes to become or achieve in the future. The mission statement is more specific as it explains what the organizations need to do to achieve the vision and how different it is from other organizations in the industry. Value statement describes how people in the organization are expected to behave and what the organization believes in (Orhan, Erdoğan, & Durmaz, 2014). The statements are essential tools in an organization as they express the driving force and motivation messages in the achievement of the organization’s goals and objectives.
The mission statement for the clinic will be ‘To be committed in the provision of high-quality patient-focused health care that is cost-effective, easily accessible and meets the needs of our community.’ The statement describes a health facility that intends to provide quality health care to the patient. The facility will, therefore, be determined to recruit competent health professionals, purchase quality medical drugs as well as use the best technology to achieve its mission. It would also ensure that the amount they charge is affordable to the community it serves.
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The vision statement will be ‘To be the leading and most trusted health care provider in our community.’ This statement describes a facility that offers the best services as compared to others in the region. It also targets to win the loyalty of community members. Customer loyalty encourages clients to repeatedly seek the clinic’s services when faced with health issues in the future. Lastly, value statement will be ‘Trust, Cooperation and Community Relationship.’ Trust entails being honest and open while communicating with patients. Cooperation stands for ensuring teamwork between staff members and patients. Community relationship will help foster growth and development in the community and acknowledge the clinic’s dynamic role towards the community through corporate social responsibility. These value statements comprise the principles and beliefs observed by the organization.
Mission and vision statements are essential in an organization as they define the clinic’s purpose as well as giving the employee a sense of identity and belonging. This helps motivate the employees toward achieving a common goal and success. They both ensure that employees are working towards a single purpose and thus align them towards a single focal point. This results in enhancing productivity and effectiveness in their work. They are also important as they lead to proper management of resources by directing resources towards the achievement of the desired goals (Ekpe, Eneh, & Inyang, 2015). Mission and vision facilitate strategic planning and hence ensure the right strategy is applied in line with the organization's vision and mission. The mission statement provides a practical and clear guideline for decision making to achieve the desired vision. It gives the direction to be followed towards the goals.
Vision statement articulates the fundamental shape of the facility’s future. This conveys confidence and hope about the potentials regarding the anticipated future (MacLeod, 2016). It also provides the driving force that will ensure the facility can cope with the growing troubles it will encounter. This ensures that all decisions made aligns with what the facility hopes to achieve. Value statements, on the other hand, are crucial as they are used to guide the actions and attitude of employees. They describe the principles and beliefs of an organization. The information they contain describes organizations perspectives regarding ethical problems and how the organization operates. Community members outside the organization, therefore, use them as the reference point about an organization’s operations and perspectives.
Great mission, vision and value statements need leaders who can communicate them to other staff members and get support from partners. To effectively deliver these valuable statements to staff members, organization leaders need to keep it visible. Therefore including the statements in all the key messages and documents to a staff member is essential to bring the organizations vision and mission to life. According to MacLeod (2016), leaders should involve every staff member through internal measures to make sure they speak in one voice about your vision, mission and value statements. Inviting ideas and opinions from all staff members would help towards driving the vision forward. Leaders should also make sure that every employee understands how their daily work contributes to the organization’s vision.
Use of various channels to communicate the statement can have an impact of reaching to all staff members. All available channels should be used to communicate the statement ranging from internal newsletters, magazines, website, social media, recruitment team, front office team, press release, and even the prospectus. Also, choosing success stories that demonstrate your values, vision and mission are essential repeating to staff members. Reviewing and evaluating the statements regularly is necessary as small changes to these statements can have huge transformations to the organization.
To evaluate the effectiveness of the vision statement the leaders need to focus on assessing the quality of health care they provide, the amount they charge for their services, i.e., whether they are cost-effective (Ekpe, Eneh, & Inyang, 2015). In evaluation mission statements leaders need to ask the reason for the organization's existence, and what they are trying to accomplish on behalf of customers.
In conclusion, it is the mission and vision statements that give an organization the reference point in the future that indicate where you are going and why. Enlightening and ensuring that staff members acknowledge the statements can transform an organization towards achieving its goals. Values statement are tools that guide attitudes and actions in the workplace and should, therefore, be well reinforced at all levels of an organization.
References
Ekpe, E. O., Eneh, S. I., & Inyang, B. J. (2015). Leveraging organizational performance through effective mission statement. International Business Research, 8 (9), 135-141. doi:10.5539/ ibr.v8n9p135
MacLeod, L. (2016). Mission, vision and values statements: The physician leader's role. Physician leadership journal , 3 (5), 18-24.
Orhan, G., Erdoğan, D., & Durmaz, V. (2014). Adopting mission and vision statements by employees: The case of TAV Airports. Procedia - Social and Behavioral Sciences, 150 (2014), 251-262.
