For any brand to penetrate the targeted population for its use, companies must apply public relations tactics. When a strategic approach is used, the successful identification of stakeholders' outcomes and the formulation of clear objectives that target a specific audience are achieved. A company, which has tactical public relations, has refined goals to be performed within a stipulated time. The branded company can handle the problems at hand and be resolved by adhering to its objectives and mission. Red Bull has been noticed as one of the companies with exceptional public relations achievement in its marketing strategy, which enabled the company to venture remarkably into its targeted population. This work seeks to inform the tactics, which include the inputs, outputs, and outcomes that effected the success of Red bull in getting popularity of the drink.
The Input
The company had no limitations to its public relations administration, so it took the rogue way while administering its strategies and activities. The company used questionnaires to research the effect that the product has on the youth participating in sports to interact with the consumers. The Red Bull marketing crusade targeted youth involved in extreme sports such as mountain climbing, rowing, skateboarding, breakdancing, and football ( Kunz et al., 2016) . While advertising their products, Red Bull incorporated popular music and art, while some musicians are used for promoting its work ( Kim, 2016). The company used many resources such as time, money, and workforce to make the youth drink known. Besides, the Red Bull Company delivered more information on why the sportsmen needed the drink during activities such as football, athletics, and swimming. During sports activities, the Red Bull Company came up with programs sponsored by the company to promote and award remarkable participants ( Luttrell & Capizzo, 2018) . The company awarded drinks and sports equipment branded with its logo to the participants, which increased the drink's popularity.
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The Outputs
Outputs refer to the actions which are executed to accomplish the plans intended by the company. Red Bull Company laid down its realistic strategies, objectives, and steps needed to achieve its goals. Some of the company's resources to reach more customers are through advertisement, use of their unique website, and involvement in community events. The company advertises its functions and activities clearly by publishing unique content and using internet platforms such as YouTube and Facebook ( Kim, 2016). The Internet played a vital tool to evaluate the audience’s level of response by involving them in conversations. The company ensured that quality advertisements are delivered to many customers within a short period.
Most actions taken by the company include involvement in special events such as seminars and fundraising, conferences, and awards. The participants of such circumstances would be encouraged to take the energy drink to replenish the energy lost during vigorous exercises, hence increasing the product (Baines et al., 2017) . Besides, the company used exceptional stunts such as Stratos Jump, which attracted the public’s attention. The company’s website was designed to incorporate all its activities and included a platform to interact with its customers. More customers started using the product, and by the end of twenty years, the youth group between the ages of 18-35 were familiar with the work ( Kunz et al., 2016) . The company’s activities were estimated to extend to more youth within the next ten years.
The Outcomes
The strategies used by Red Bull Company comes out as a success because, after evaluation, it is continuously verified that the company meets its objectives. More youth audience was reached, which increased the product's popularity by sticking to the plan's goals. Besides, there was a promising refined future of the public relations ideas because the consumers were given a platform to reach out to their offices for guidance and clarification ( Luttrell & Capizzo, 2018) . Red Bull Company has succeeded in achieving its plans because it had all the popular ways of telling the audience about the product through sports, music, and festivals. Secondly, the company was ready to meet the community’s needs (Kunz et al., 2016). The company identified more niches to advertise its products to reach more youth consumers through the questionnaire research. The company used the analysis to interact with the best sportsmen and create applicable website content because the youth used the content to gain the product. Finally, the company never fluctuates from its original ideas of being committed to values such as giving effects to the community needed by the consumers.
References
Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2017). Fundamentals of marketing . Oxford University Press.
Kim, C. M. (2016). Social media campaigns: Strategies for public relations and marketing . Routledge.
Kunz, R. E., Elsässer, F., & Santomier, J. (2016). Sport-related branded entertainment: the Red Bull phenomenon. Sport, Business, and Management: An International Journal .
Luttrell, R. M., & Capizzo, L. W. (2018). Public relations campaigns: An integrated approach . SAGE Publications.
