The Apple Inc. is an American group that is responsible for designing and manufacturing computer hardware, software and many other electronics that the modern man uses in his day to day life. The corporation is widely known in the world for its Macintosh computer line which is abbreviated as Mac OS X, the iPod music player, and the iTunes application. Steve Jobs founded this corporation in the year 1976. Over the decades, Apple has continued to maintain a significant development in its electrical products (Bajarin, 2014).
When Apple I was created in 1975 by Steve Jobs and Wozniak, the sales of the electronics were simply as good as anyone would wish his business to be. In the year 1977, they created Apple II which recorded a remarkable rise in the market. They made a profit of over 3 million us dollars which was a great effort from an amateur company. This showed that Apple has always been struggling to understand its customers and the products that will meet their needs.
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Although we see it as a success, Apple has not always been a booming company from the start. If we look keenly at what the company has been going through over the years, it would be safe to say that it has come from far. After a few years later, the company created a product in the year 1983 by the name Lisa. Even though it was one of the first computers to offer graphical user interface (GUI), it was too expensive for customers to recognize it as an asset, rather a liability. The services provided compared to its high price did not go hand in hand. Its poor performance led to weak sales. This time, there was a gap in the technology industry that was filled by IBM (DART for Publishers, 2011).
After such a huge disappointment Apple decided to go back to the drawing board and in 1984, Apple Macintosh emerged. It was still too expensive and so the sales did not rise at all. It was estimated around $9000. In 1985, Apple became public, and this made the decisions of the company to be made by a board of governors. John Scully, the CEO, decided to fire Steve Jobs. This, in turn, led to very many setbacks for the company. A loss of about $708 million was made which was not expected (DART for Publishers, 2011).
It then seemed like a good idea to rehire Steve Jobs. He worked hard and made sure that improvement was made on the processor. The IMac desktop was built in 1998, which in turn made sales reach $5.9 billion (Bajarin, 2014).From this point onwards, Apple seemed always to be on the rise. Some of the products that have made Apple become a world recognized cooperation are the iPod which has completely changed the music industry and the iPhone. It has always been able to put customers on their feet for each and every new product release. Apple has also been able to learn from their mistakes from the past which have included pricey products, Overthought goods, and unskilled marketing efforts. (Gerber, 2016)
The Apple Inc. is TCO based. Total Cost of Ownership (TCO) according to Wikipedia means the financial estimate intended to help buyers and owners to determine the direct and indirect costs involved with a product. Opinions have always been put forward that there has been too much competition between Microsoft and Apple ( Morgenstern , 2010 ). Apple does ask themselves, how can the present generation relate to it? Although most products are expensive compared to other service providers, there is still a longing for it. Customers crave for such perfection. It continuously updates all the necessary drivers and bug fixes. Also, most Apple computers use Intel chips which allow customers to run Windows on Mac. This is a pretty good feature since you get two computers for the price of one. Lastly, its price does not depreciate as fast as other products. A used Macbook pro can for almost the same price as the original. All these features build up to the TCO of the company which makes it able to remain in service as one of the best companies of the present age.
References
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Gerber, T. (2016). 12 markets Apple could reinvent in the next decade.
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