The Role of Consumers in the Development of New Products

Hi Class, 

Re: Response to the Instructor 

Am grateful for and inspired by your outline of the role of consumers in the development of new products. It is commendable that you have highlighted the purpose(s) for the development of a product mix or portfolio as important innovations. Notably, organizations can develop a new product as an addition to their portfolio, and advancement in their offering, or as a strategy to reposition its place. Nonetheless, I find your insight into the role of consumers in the development of new products quite informative. Your input resonates in fact with my findings, as I established that consumers’ role in the development of new products is not limited to the provision of information to influence the designs of the products to be developed. I can affirm that consumers help with the classification of new products as their input determines the particulars of the product to be developed. 

Regards, 

Hello Nizar, 

Re: Response to Nizar 

In agreement with your observation, I confirm that social media has been impactful in influencing new designs for the development of new products. I am intrigued by the understanding that there are individuals that earn a living through their commitment to providing consumers with reliable information about products. Agreeably, individuals that review products suffice as influencers for they shape consumers’ mindset by offering them suggestions and guidelines on which products to consider. Nonetheless, their role is only effective fr the preliminaries, as manufacturers tend to focus on consumers' input. Therefore, product reviewers that engage consumers are the most influential force as their functions compliments that of consumers, given that they can be engaged to solicit consumers’ input to determine the exact changes that need to be considered when developing a new product. Perhaps you could expound on the subject of the role of social media and its use by consumers in influencing the development of new products. 

Regards.