Intercultural communication involves several limitations, for instance, anxiety and ethnocentrism. Total presence in the communication transaction is not natural when one is anxious as a result of not knowing what to do. This happens because the person only focuses on the feeling of anxiety. Ethnocentrism prevents people from understanding a different culture since it entails a belief that one’s own culture is more superior. 1
Cultural values are essential in shaping the limitations one faces in intercultural communication. Some of the cultural values include; first, an indulgence which involves partying, drinking, and pursuing passions. This helps in fighting anxiety because it enables a person to be more interactive and exposed. Besides, humane orientation is crucial in eliminating ethnocentrism because it promotes empathy, harmony, and altruistic behaviours among different cultures, races, and religions. 2
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Individualism and “being” are additional insights of moving toward effective intercultural communication. Cultures that value individualism emphasizes individual goals and independence over the whole group. People focus most on personal passions, pursuits, and goals. Groups and families are more exclusive and limited. A culture that values collectivism expect people to view themselves as a society, and in this case, social groups and families are more inclusive and broader. Cultures that value “being” focus on being in the world. This means that valuing concepts and understanding the world rather than trying to alter or exploit the world to be in a particular view. People whose culture values “being” often value understanding others and live with them in peace and harmony instead of trying to change the world to suit their own beliefs.
Bibliography
Oetzel, John G. "Effective intercultural workgroup communication theory." The International Encyclopedia of Intercultural Communication (2017): 1-5.
