Non-profit organizations have been on the rise in the United States to tackle and provide solutions to different social problems that affect the nation and abroad. Since 1984, Share Our Strength has been working towards curbing poverty and hunger (Bill et al., 2014). The non-profit organization's goal is to make sure that all American children can get healthy for their mental, physical, academic, and social improvement. The government has often joined efforts with Share Our Strength towards the mission (Bill et al., 2014). Furthermore, Share Our Strength started a campaign named “No Kid Hungry” aimed at bringing government representatives, citizens, stakeholders, and business people together to find sustainable solutions towards providing children with healthy foods.
The "No Kid Hungry" campaign has been very successful and highly recognized throughout the United States, especially during the pandemic. The campaign has raised many funds that have helped in reaching out and providing healthy foods to children (Worth, 2019). This program, which is under the umbrella of Share Our Strength, has mobilized thousands of people to organize events, hosting nutrition and cooking sessions for low-earning families to fight hunger and provide quality food to children (Worth, 2019). The program has helped children improve in their academics, and the rate of attendance has gone up before the pandemic. Children from low earning families have benefited from the program, considering families' income challenges due to the pandemic.
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Due to the popularity of the “No Kid Hungry” campaign, there has been competition in branding between the campaign and the organization. No kid hungry campaign has received more attention, and the brand has earned a lot of donations. On the other hand, share Our Strength, as an organization, also aims high in fighting poverty in America, thus the campaign becoming intense. This has led to more campaigns for donations, leading to competitions that risk the mission and goals of the non-profit organization.
The Share Our Strength organization has created many opportunities for those families with low income in curbing poverty and hunger. The organization also has opportunities to partner with many organizations, businesses, government, and private individuals who have contributed to the success of Share Our Strength and No Kid Hungry. The organization also established contracts with small community non-profits, which advanced the campaign in different places, including schools, works places, summer meal sites, and many other community organizations (Bill et al., 2014). This creates more opportunities for partnership and serving the mission of the organization.
The organization has been faced with threats such as loyalty to the agenda. This is whereby campaign managers have different agendas from that of the organization, either in transactions made or other issues. The organization and the campaign should focus less on the transactions entailed during direct service delivery (Bill et al., 2014). Rather, the organization should search for opportunities and do more on exerting the encouragement essential to resolve the problems at the level that they exist. This helps ensure a sustainable solution for the affected, thus aiming at a transformational change.
To tackle big problems, there is a need to have strategies that provide sustainable solutions. Solving the problem of healthy foods for children, poverty, and hunger is the main achievement that No Kid Hungry and Share Our Strength want to meet. Therefore, long-term goals need to be set that acknowledge the extent of the problem. This enables the non-profit organization to focus on the goal, thus avoid risking the mission (Bill et al., 2014). The organizations have to focus beyond short-term attainment that only contents the stakeholders, funders, and staff that result in incremental transformation. Instead, the organization should be holding itself accountable for the hard- to- attain long-term results that will eventually eliminate the social problem.
References
Bill, S., Hammond, D. & Celep, A. (2014). When Good is Not Good Enough. Non-profit Management . https://www.ssir.org
Worth, M. (2019). Non-profit Management. Principles and Practice . Ed.5, 124-207. ISBN: 978-1-5063-9686-6
