Over the past years, the utilization of social media platforms in the survey has increased. Technological advances have people to do research using the least time possible and less money. The collection of data has become more comfortable and better for everyone. An online survey also means that there is quick feedback compared to other traditional modes of data collection. The rapid advance in technological transformation has some challenges, and it is essential to use it effectively. From the given scenario, if a person has aligned political differences for a particular political party and her friends have similar views, the findings will be confusing because it might be subject to bias.
The person will no doubt face what is called survey fraud. Survey fraud is the biggest challenge while collecting views on social media. If the survey has a particular political dimension, she will get fake answers because her friends also have the same ideas. There will be minimal accountability, and the chances of hitting the wrong buttons are high. The questions posed also will be biased because she will only ask what they did is right or what they understand in some views. Friends will also not contribute effectively to the study because they already know a political group their friend lie. It will not result in contributing accurately to the survey. Also, Facebook has certain friends’ limits, and with limited sampling and response availability, it is difficult to get sufficient online answers. Drawing samples is also hard because she will not receive diverse views.
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I think that surveying social media is challenging. There will be multiple cooperation challenges. Social media survey can be quickly deleted or ignored because many individuals hate being poked. When the person gets annoyed, they will automatically delete the response, and data will eventually be lost. Overall, there is a high probability of collecting less reliable data.
