Current Management Planning
Toyota is known for its prowess in the automobile industry not only in Japan but also in the whole world. Globally, cars of the Toyota make have filled roads with their different designs catering for nearly all the social classes present (Toyota Motor Corporation, 2018). For such a reason, it is expected that the company is doing so well financially. That has not been the case as the management planning in the company has been described as mediocre. Quality at the company has since gone down despite the various attempts the company has had to recover its reputation (Kellogg School of Management Faculty Members, 2010). The leadership of the organization is said to have lost quality and reliability in the delay to address the various mechanical issues that were associated with their cars. Nowadays, customers are migrating to the other affordable models including Honda and Suzuki (Kellogg School of Management Faculty Members, 2010). The corporate responsibility program was further regarded as pathetic in the lack of timeliness in solving issues such as the sticky accelerator pedals and the glitches associated with the brake pedal. The management exacerbated the problem by blaming the suppliers and the customers over issues that every stakeholder of the company would agree that they stemmed from the administration itself (Kellogg School of Management Faculty Members, 2010). The management planning of the company is therefore at a dangerously low level that may cost the company more reputation in the future.
Employees' Perception and Organizational Culture
The lack of good management planning in Toyota has not only affected the customers to the company but has also affected the workers at the organization (Kaufman, 2010). As a global leader in the automobile industry, Toyota previously used the organization's culture to consolidate the various stakeholders of the company and ensure that they relate well (Kaufman, 2010). The insufficiencies that were identified in the management have since affected the company negatively leading to the effect being felt by the staff. Initially, the company also used its culture to maximize the capabilities in its human resource management to favor its numerous workers across the globe (Kaufman, 2010). The administration has not been able to keep up to the standards due to the lack of proper planning which has led to the dissatisfaction of the employees with losses of the employees, including the qualified ones that the company previously fought to keep. The culture of Toyota used to enhance problem-solving before issues become severe at the company (Kaufman, 2010). With the current management planning, the leaders of the company have been playing a blame game where they have been blaming suppliers, customers, and employees for the insufficiencies in their car models and the various complaints that have been forwarded by consumers from the different parts of the world.
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Communication
The value of communication in various organizations across the world has been linked to the relevance of the management operations in such companies (Team, 2017). The unprecedented change in the quality of Toyota car models was an issue of concern to the customers from the United States of America and other countries. In the year 2009 alone, 3.8 million Toyota brand vehicles in the United States of America were recalled by Toyota (Team, 2017). Among the various concerns that the customers had been incorrect and poorly place doormats under the drivers' seats which were said to lead to uncontrolled acceleration. That, primarily, was after a Lexus sedan had its accelerator stuck killing the driver in a crash that followed (Team, 2017). Toyota was reported to make no attempts to communicate with the customers in the various parts of the world in response to the crash and the fears of the American customers. Lack of communication from the company was the indicator of the negative attitude that the culture of Toyota was adopting; which would adversely affect the relationship that the company had with its consumers worldwide (Team, 2017). Poor planning of the management was also said to have a role to play in the lack of communication from the company. The company will need radical changes in its management before more customers head for its competitors.
References
Kaufman, W. (2010, February 9). Can Toyota recover its reputation for quality? Retrieved from https://www.npr.org/templates/story/story.php?storyId=123519027
Kellogg School of Management Faculty Members. (2010, February 9). The Toyota recall: Understanding the real problem. Bloomberg . Retrieved from https://www.bloomberg.com/news/articles/2010-02-09/the-toyota-recall-understanding-the-real-problem
Team, T. (2017, March 27). Toyota's struggles in the U.S. car market are concerning. Forbes . Retrieved from https://www.forbes.com/sites/greatspeculations/2017/03/27/toyotas-struggles-in-the-u-s-car-market-are-concerning/#5faf75f42fe5
Toyota Motor Corporation. (2018). Toyota global site | Company profile . Retrieved from https://www.toyota-global.com/company/profile/
