Unethical company behaviors refer to practices that fail to meet the acceptable standards of a business. Entities may have pressure to reach targets and outshine rivals, which forces them to act unethically to attain such goals ( Askew, Beisler & Keel, 2015) . I experienced a situation where a company acted unethically sometime back when I was purchasing a certain product but I realized the company was giving false product claims to end consumers. The company had introduced a new product in the market to gain a competitive advantage. However, the company failed to penetrate the market due to threats from new entrants in the market. As a result, the company lied in an attempt to paint a good picture of the product to consumers. The unethical practice was associated with the company's marketing since it used misleading information to attract buyers. Such actions indicate that the enterprise was treating consumers unethically with the sole intention of making profits.
False advertising is a threat not only to competitors but also to consumers. Upon assessing the situation as unethical, I stopped purchasing the product. In essence, the product's credibility in satisfying the quality standards for human consumption was in doubt, and choosing not to purchase the product was the best action I could take. The step was ideal for preventing further losses due to purchasing a product that was falsely advertised ( Nuseir, 2018) . I further shared my findings with friends and family as well as on online platforms. Sharing false product claims is an important approach that helps prevent other individuals from consuming products that do not meet standards. The act also allows other consumers to avoid further damages and losses due to shopping for falsely advertised products ( Kogan & El Ouardighi, 2020) . Relevant authorities can also take action to prohibit the company from distributing false products.
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References
Askew, O. A., Beisler, J. M., & Keel, J. (2015). Current trends of unethical behavior within organizations. International Journal of Management & Information Systems (IJMIS) , 19 (3), 107-114.
Kogan, K., & El Ouardighi, F. (2020). False quality claims: Prevention and supply chain implications. Journal of the Operational Research Society , 1-11.
Nuseir, M. T. (2018). Impact of misleading/false advertisement to consumer behavior. International Journal of Economics and Business Research , 16 (4), 453-465.
