1. What More Did You Learn About Persuasion After Listening to These Stories?
Persuasion is about being aggressive to convince the customers. However, being aggressive does not imply being hostile but assertive while dealing with clients. Additionally, optimism influences one’s ability to persuade others. Consumers seek the best deal they could get by paying less; on the other hand, salespersons look for the highest settlement (129 cars, 2013). But to succeed in convincing the client, the salesperson’s aim should be to penetrate the brain of the target customer. This aspect could be achieved by repeating the words a client uses to create a connection. Nevertheless, a salesperson should not be excited while engaging with the customer, but should draw in the consumer’s attributes (such as the kind of job they do) to build trust with the client.
2. Is A Sales Career for You? Why/Why Not?
Yes, sales would be a good career for me. Understandably, the job requires readiness to work long hours. In this case, my commitment to working long hours and being hopeful would be helpful as a salesperson. Besides, listening to the audio recording illustrates that sales are about having a precise sales target (129 cars, 2013). I fit perfectly into this description because I operate with goals. While closing a deal is the ultimate goal of all salespeople. Nonetheless, it is important to understand that not all deals go through, and therefore, it could be stressful. However, my ability to work under pressure and resilience are integral in managing stressful sales jobs.
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3. Of All the People Introduced, Who Do You Identify with The Most? The Least? Why?
I would identify mostly with Jason. Reasonably, rather than competing with other staff, he competes with himself. He has self-goals that he has to meet besides the company targets. Furthermore, Jason is determined and treats his customers the way he would like to be treated (129 cars, 2013). He has a constructive delusion in that while customers might not buy into his sale, Jason is highly optimistic that he would close the deal. The need rather than the desire to make a sale characterizes Jason’s salesmanship. He is energetic and excited to close the deal. Finally, Jason has created a work-life balance. Although he has to work for long hours, he creates time for his relationship. However, I would least identify with Bob Tantillo. While he has been in the sales industry for several years, Bob appears less optimistic. He does not believe in his ability to make a sale. Moreover, he avoids new customers rather than trying to make a sale.
References
129 cars. (2013, December 13). This American Life. https://www.thisamericanlife.org/513/129-cars
