The Cancer AWAREness campaign was started by the Centers for Disease Control and Prevention (CDC) to offer students with information on early detection and prevention of cancer. A close assessment of this campaign reveals its effectiveness in the way it educates students on various causes of cancer and means of minimizing the same (Rice & Atkin, 2012). The campaign reveals that, breast and skin cancers are most prevalent among women in the United States. However, the disease also affects men. Notably, the campaign has managed to offer students with basic information on cancer. The campaign website indicates that over 100 diseases classify as cancer (Rice & Atkin, 2012). Cancer is named after the place it starts within the body. The assessment reveals that, through this campaign, students are aware of the symptoms of cancer and means of minimizing the risk. Students have been enlightened on the need for being screened for various types of cancers. Early detection goes a long way in ensuring that the disease is treatable.
Through the campaign, young people in colleges are aware of the various cancers that are preventable. In terms of treatment, the campaign has revealed that, chemotherapy exposes cancer patients to risks of getting infections. The chemotherapy approach ends up weakening the patient’s immune system (Hill & Thompson-Hayes, 2017). In their bid to minimize chances of getting cancer, the campaign urges students to change their habits in a number of ways. They should avoid tobacco usage as it is linked to numerous forms of cancers. Young people are advised against taking too much alcohol, engaging in regular physical activities, and taking the right diet (Rice & Atkin, 2012). In order to reach and educate many young people about cancer, the campaign has utilized various forms of communication among them television, radio, online engagement and the press.
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References
Hill, M.D. & Thompson-Hayes, M. (2017). From Awareness to Commitment in Public Health Campaigns: The Awareness Myth. Rowman & Littlefield
Rice, R. E. & Atkin, C.A. (2012). Public Communication Campaigns. 4 th Ed. SAGE Publications
