A persuasive speech aims at convincing an audience towards a certain way of thinking regarding a subject. When developing a persuasive speech, one needs clear objectives or goals, have the audience in mind. Identify the primary persuasive stance of the speech and then apply the principles of persuasive speaking in preparing and delivering the speech to achieve the objectives of the speech. To put these together, it is necessary to choose an appropriate layout for the speech.
As Tinianow (2017) indicates, a persuasive speech must have an introduction and a body and a conclusion. The introduction starts with an attention-getter, preferably a question. The introduction introduces the subject of the speech and declares the stance (the thesis statement) the speech is going to advance regarding the subject. The introduction ought to be used to create the speaker’s credibility. The credibility will make the audience more trusting in what the speaker is going to say. For instance, in a speech regarding the need to stop using animals for cosmetics tests, the speaker states his stance/thesis regarding practice. He then proceeds to indicate what authority he has over this issue, thus giving himself credibility. The introduction can also provide the audience with an overview of the main points.
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In the body section of the speech, the main points regarding what it is necessary to stop subjective animals to pain through cosmetics testing are explored. The points are stated, discussed and supported by examples and explanations to ensure they support the central argument. The points are addressed as mini arguments having their own introduction (through a topic sentence) and a conclusion that links them to the thesis, and transitions to the next point.
The conclusion comes last and mainly summarizes them main points. It is usually important to end with a memorable fact.
References
Tinianow, D. (2017). New traditions in public speaking . Retrieved from https://content.ashford.edu/
