Invention of big data has changed the manner in which organizations collect, analyze and utilize data across functions and organizations. Big data allows for a more efficient and economic extraction of valuable information from very huge volumes of data through increased velocity capture, discovery and analysis (Post & Edmiston, 2014). Leaders need to understand the concept and use of big data for various reasons as briefly described below:
There is increasing competition in every form of business with new businesses cropping up at a high rate, owing to demographic, technological and other forms of development, including increased access to information. Big data increases the speed and efficiency of production which helps to boost the competitive advantage of organizations (Post & Edmiston, 2014). For instance, having a thorough mastery of the proper utilization of big data enables an organizational manager to identify the relationship between inputs and outputs/outcomes which fosters appropriate adjustments wherever necessary with an aim of maximizing organizational profits and minimizing loses.
Delegate your assignment to our experts and they will do the rest.
Big data relies on the use of technical procedures which are neither traditional nor conventional (Post & Edmiston, 2014).The challenge that most managers and administrators face is that most operational tasks are performed by lower-profile employees who in turn, through continuous practice and experience, gain a better mastery of the use of big data. According to Jex & Britt (2014), it would be disastrous for an employee to have a broader understanding of the organizational logistics than the manager. For instance, if an employee understands ways of regulating the level of productivity, a concept that is unknown to the manager, they may chose to do anything, depending on their motive and circumstances. This implies that any cold relationship between employers and employees is likely to result in catastrophic losses in such cases. It is important for all organizational leaders to thoroughly master the use of big data to avoid unnecessary loses that may be driven by ulterior motives.
References
Jex, S. M., & Britt, T. W. (2014). Organizational psychology: A scientist-practitioner approach . John Wiley & Sons.
Post, R., & Edmiston, D. (2014). Challenging Big Data preconceptions: New ways of thinking about data and integrated marketing communication. International Journal of Integrated Marketing Communications .
