In the internet age, there are so many sources of media, and understanding the emerging industries in the media helps in choosing what information is reliable. Copyright violation and piracy has been on the rise, and people can use this to spread illegitimate messages on the internet ( Dewar, 1998 ). Understanding the emerging industries and the owners helps know what information to consume. The ownership of the media plays a vital role in determining what viewers consume. It is because ownership plays a role in the quality, reliability, and credibility of the information. Based on the owners, viewers will choose what media to consume. The viewers need to be concerned by the horizontal integration because it determines the quality of media and information they consume. Under such merges, the competition in the industry would diminish and limit the options available. The corporate conglomerate also affects media consumption by limiting the wide media options available to people and eliminates competition.
The reporting agency determines the accuracy and reliability of the information. If the information on COVID-19 comes from a reliable and trusted media source, the consumers are more likely to trust it than when it comes from an unreliable source. With the rise of the internet, a lot of incredible information and rumors about COCID-19 have spread, causing misinformation. People have hence shifted to rely more on the data from trusted media sources, which is determined by the media agency. The internet has had a greater impact on society than the print media. While historically, the print media dominated the society and had a significant impact, this has since changed with the rise in technology. Information can spread to millions of people within seconds through the internet, something that is achievable through print media. It shows how the internet has overtaken the print media in the sharing of information.
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References
Dewar, J. A. (1998). The information age and the printing press: Looking backward to see ahead.
