Introduction
Porter and Kramer define responsive corporate social responsibility as those good acts that portray good corporate citizenship, together with actions, within the organization, which help mitigate adverse effects on society from those activities the firm engages in. Therefore, R-CSR are measurable and realistic initiatives that provide an organization with a mitigating capability as a way of maintaining the firm value on its chain of activities. According to Kramer, each business unit should have a department that reviews the business’ impact on the society in which it is located, or it functions in. This will help it identify those of its activities that impact the society and consequentially identify the best practices to implement and support.
Organizational Background
Single Source Inc. is the largest single-line national distributor for PPG paint for automotive, commercial, and industrial application, and related supplies. Formed in 1995, Single Source Inc. merged with NCS (national coating and supplies) in 2016 to be able to command the market share, be a competitive player, and provide better employment opportunity for its workers. With over 160 locations around the United States, single source Inc., NCS, and the tin roof foundation engages the communities around the world in trying to impact thousands of lives. It engages in education, healthcare, and food insecurity in these communities by providing advice, donating money for food, education, and healthcare. Additionally, the firm invests in its employees; an initiative that is meant to employ them to a better life; even beyond Single Source Inc. employment tenure.
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Application
Single Source Inc. is playing a very crucial role in R-CSR by having policies that are not structurally meant for the firm’s well-good; but also for its employees and vulnerable communities. Together with other players, single source practices good corporate responsibility that allows it to create change and impact people’s lives. In doing this, Single Source Inc. is able to mitigate the adverse effects of its engagements that are considered detrimental to the environment and human beings. By providing resources for education and healthcare, Single Source Inc. is able to mitigate the adverse effects of its products. The organization understands the impact, know or imagined, its products have on the society; therefore, through education and healthcare, it is able to respond effectively to adverse effects that it may cause.
Critical Analysis
Single Source Inc. shows responsive SCR within its functions. This is captured in the manner it invests in its employees and in educating them to be more trained in handling their products. More so, it is continually involved in improving the quality of life for its workforce and their families by engaging them in community work and being part of the change process. As a result, the employees have a better understanding of their role as employees of Single Source Inc. and representatives of its products. The internal R-CSR has been effective as it allows Single Source Inc. employees to be part of the change process. As a result, the employees gain pride in being part of the firm’s change process within its target communities.
Conclusion
Single Source Inc. regards responsive CSR as a good measure of giving back to the community. It, therefore, deems itself as a crucial part of the change process through its CSR role. This is captured in the manner in which they are practicing their CSR. By contributing to less developed societies, Single Source Inc. intention is to shift resource to where it is more impactful than simply returning it to those who do not need it. It intends to have as much impact as it can; that can only be achieved in vulnerable and under-developed societies.
