1 Jul 2022


Amazon SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats

Format: APA

Academic level: College

Paper type: Essay (Any Type)

Words: 685

Pages: 1

Downloads: 0

Question Two 


It Annual prime membership program 

It is customer and user friendly. 

Large selection of products 

Amazon has owns a diverse selection of subsidiaries and websites. 


Amazon is only an online retailer. There is a growing counterfeit problem on Amazon. 

The quality of products is also questionable. 


Amazon could offer a type of payment plan to help customers pay in installments for products 

Investing in airplanes. 

Expand to physical stores. 

Implement new technology methods to limit poor quality products and counterfeit products. 


Other retailers such as Walmart offer greater discounts. 


Poor working conditions is a constant complaint about Amazon. 

Table 1: SWOT Table for Amazon 


First, the Annual prime membership is $119 which includes free two day shipping, delivery benefits, streaming benefits and shopping benefits. Secondly, the website is customer and user friendly. Customers have access to customer service representatives through e-mail, instant chat and phone Customers can return purchases easily through postal drop off services and pre-made packing slips (Mohammad, 2018). Third, it has a large selection of products makes it easy for shoppers to get practically anything on the website. The large selection is also due part to 3rd party sellers. Lastly, Amazon has owns a diverse selection of subsidiaries and websites such as Whole Foods, Audible, IMDb, Zappos and more. 

It’s time to jumpstart your paper!

Delegate your assignment to our experts and they will do the rest.

Get custom essay


Amazon is only an online retailer. Customers cannot physically go into stores and assess the quality of products and having an only online retailer can interfere with potential business expansions of Amazon (Farooq, 2019). Secondly, there is a growing counterfeit problem on Amazon. This can cause bad reviews on actual brands Amazon pages (Greene, 2019). Fourth, the quality of products is also questionable as there is large number of third party sellers from China and customers question the quality of the products. 


First, Amazon could offer a type of payment plan to help customers pay in installments for products. The second opportunity is investing in airplanes. By investing in Amazon Air, Amazon will not have to rely on other delivery services to deliver products and goods which then can help its growth (Feiner, 2019). Third, it can expand to physical stores. These stores can be supermarket like or focus on clothing. Fourth, Amazon can implement new technology methods to limit poor quality products and counterfeit products. 


Other retailers such as Walmart, offer greater discounts along with free two day shipping without a membership like Amazon prime (D’Onfro, 2014). Secondly, regulation is a threat to Amazon. Amazon has limited competition, and it is a cause in past big-name retailers shutting down (Lovely, 2019). Finally, poor working conditions is a constant complaint about Amazon. Workers have said they work on their feet for long periods of hours, limited breaks, and limited bathroom breaks and these workers are underpaid. 

Question Three 

Amazon should embark on effective technology to remain innovative in the market. To achieve this, the companies should remain loyal to their customers even if chances of switching to immediate competitors are high. 

Amazon should use technology to achieve the differential advantage. By this, a superb and/or superior customer service can be achieved. 

Amazon should lower their pricing to attract other new customers. This could be a perfect effort and opportunity to beat its competitors, who are innovators in this online market ( Lincoln & Andrew, 2018) . It is pre-empted that seeking to take its competitors to war is the best option because the aim is to gain market dominance. 

Question Four 

The greatest consideration in the development of Amazon’s strategic options was first the open systems model which emphasizes on the need for organizations to be flexible to adapt to changes from external influences. The second consideration was the rational goal model which emphasizes on the need for an organization to spell out its goals clearly. In a bid to achieve market control, Amazon should have its goals set right. The third consideration is the internal process model which would bring about smooth communication within the organization particularly regarding the goals and objectives and this would accelerate success. 


D'Onfro, J. (2014, December 18). Amazon Is Facing An Unprecedented Wave Of New Threats. Retrieved from https://sg.finance.yahoo.com/news/amazon-facing-unprecedented-wave-threats-183121696.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAJhrIGjEuQDcpNg1QA4EzY8X8IuTp7ZsivbHhSgBPWPS2FmbsqCSXyVWdqGbuR_jovWPoOhfZYAWxvAwpmuhGwnjSuWc0ZRSQ_DcLJCud5wfyDj9ZDJgs_o_myNSLlXNBSOPq7ZBkg7UUvoTkTKfC_Dp01B6ll52pbgdo9B5EX5f 

Farooq, U. (2019, June 6). Retrieved from https://www.marketingtutor.net/amazon-competitors/ 

Feiner, L. (2019, May 19). Amazon is spending billions on internet satellites, self-driving cars and more as revenue growth slows. Retrieved from https://www.cnbc.com/2019/05/17/amazon-makes-several-start-up-investments-revenue-growth-slows.html 

Greene, J. (2019, November 14). How Amazon's quest for more, cheaper products has resulted in a flea market of fakes. Retrieved from https://www.washingtonpost.com/technology/2019/11/14/how-amazons-quest-more-cheaper-products-has-resulted-flea-market-fakes/?arc404=true 

Lincoln, I. V., & Andrew, C. E. (2018). Porter Analysis: A Business Strategy of Amazon. Com Through a Value Chain and Comparative Advantage Analysis of Amazon’s Trademarks and Intangibles.  Com Through a Value Chain and Comparative Advantage Analysis of Amazon’s Trademarks and Intangibles (November 27, 2018). Practical Guide to US Transfer Pricing, 

Lovely, S. (2019, August 20). Antitrust Regulation Is a Major Threat to Amazon. Retrieved from https://www.fool.com/investing/2019/08/19/antitrust-regulation-is-a-major-threat-to-amazon.asp 

Mohammed, S. (2019, October 23). How Did Amazon Build Its 'Sustainable Competitive Advantage'? -The Key Success Factors. Retrieved from https://medium.com/@shahmm/how-did-amazon-build-its-sustainable-competitive-advantage-88cfee7fe2c8 

Tompkins, J. (2005).  Organization theory and public management . Belmont, CA: Thomson Wadsworth. 

Cite this page

Select style:


StudyBounty. (2023, September 16). Amazon SWOT Analysis - Strengths, Weaknesses, Opportunities, Threats.


Related essays

We post free essay examples for college on a regular basis. Stay in the know!

Drive: The Surprising Things that Motivate Us (2009) Review

Drive: The Surprising Things that Motivate Us (2009) is a book written by Daniel H Pink which describes how intrinsic factors motivate people into doing certain activities. The book tries to debunk lifelong theories...

Words: 1666

Pages: 6

Views: 150

How Coca-Cola's Business Model Has Changed Over the Years

According to Heraclitus, a Greece philosopher, change is permanent, and it is fundamental to the world. He aimed to descrin ofbe the significance of handling difference among human beings and the organization....

Words: 1178

Pages: 5

Views: 141

Internal Recruitment: How to Find, Hire, and Retain the Best Employees

The purpose of an internal and transfer policy is to create new opportunities for promotions and transfers within a certain department or an organization in general. The policy is to improve mobility, which is upward...

Words: 880

Pages: 3

Views: 46

How to Improve Employee Performance with SAS

SAS is a business analytics software vendor located in North Carolina. The company offers several benefits to the employees which motivate them and hence increase their performance. For instance, the company provides...

Words: 318

Pages: 1

Views: 87

O*Net Job Analysis: The Ultimate Guide

Job Description According to Phillips & Gully ( n.d. ), job analysis is a methodical procedure of describing and identifying the significant aspects of an occupation and different characteristics employees...

Words: 583

Pages: 2

Views: 185

Importance of Training Needs Analysis

Organizations are consistently working towards building a competent workforce. While recruitment processes ensure that the organization hires competent workers, their skills and knowledge progressively become...

Words: 243

Pages: 1

Views: 66


Running out of time?

Entrust your assignment to proficient writers and receive TOP-quality paper before the deadline is over.