I am very much impressed with how Kylie Jenner leveraged her assets including her Kardashian-Jenner industrial complex to amass enormous financial wealth. Kylie is very innovative in advertising her makeup products like lipstick and lip liners that earned her approximately $330 million in 2017 alone. She made use of TV programs and endorsed various products from Puma shoes and PacSun clothing (Robehmed, 2018). Currently, she is one of the self-made billionaires in America, thanks to the social media platform. She managed to attract many fans and customers through her Instagram and Snapchat accounts, which offered an opportunity to advertise her Kylie cosmetics, forthcoming products, and new launches. Through her innovative ideas, she managed to attract young women and girls. The target market is based on influencers and role models, who are known to be famous and can publicize the makeup brands that target millions of customers worldwide. Kylie had approximately 17 million followers by 2018 and over 3000 stores for her products (Robehmed, 2018). More specifically, her Instagram handle generated about $550 million the same year.
Reference
Robehmed, N. (2018). Forbes. How 20-Year-Old Kylie Jenner Built A $900 Million Fortune In Less Than 3 Years. Forbes Media LLC. https://www.forbes.com/sites/forbesdigitalcovers/2018/07/11/how-20-year-old-kylie-jenner-built-a-900-million-fortune-in-less-than-3-years/#5d5390caaa62
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