The TED talk I will review is Malcom Gladwell titled "Choice, happiness and spaghetti sauce." Malcom began his speech by mentioning one of his books, stating that though the book would make him happy, it was not about happiness. Malcom Gladwell is a journalist, public speaker, and author based in Canada popularly known for several books. The intended audience for Malcom's talk on happiness comprises enthusiasts and professionals in the field of literature, sociology, and psychology. Malcom used several descriptive words to portray his speech's main character, Howard Moskowitz, known for "reinventing spaghetti sauce."
Gladwell's speech was chronological, using tropes like beverages and food to describe the speech's main idea through the character chosen. Gladwell used several cannons of rhetoric, including an arrangement where he began the speech with a background of himself and then progressed to the background of Howard Moskowitz. Gladwell also used invention at the beginning of his speech, where he made the relationship between Moskowitz's career as a psychophysicist and having dated a girl pursuing a similar field to show his level of knowledge in the field (Gladwell, 2004). Gladwell captured his audience and had a perfect delivery from how he described his characters, setting, and background while employing a sense of comedy.
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Gladwell's speech was well articulated, describing how Moskowitz was passionate about his work and was frequently consulted to test various products, including spaghetti sauce. Gladwell displayed a mastery of all four canons of rhetoric in his speech, with Moskowitz's central trope. The speaker used Moskowitz to demonstrate the variability of choice and determination of happiness in the food industry and life. Gladwell stated that humans don't know what they want and are often conflicted with different desires. He used various examples to describe how people's choices affect happiness, including asking the audience about their coffee preferences (Gladwell, 2004). He also related the aspect of choice in the food industry when determining user preferences in pasta or mustard. In conclusion, Moskowitz indicated that humans are different, which also relates to the diversity of happiness.
References
Gladwell, M. (2004, February). Choice, Happiness, and Spaghetti Sauce . https://www.ted.com/talks/malcolm_gladwell_choice_happiness_and_spaghetti_sauce?language=en.
