New computer interfaces facilitate the development of complex multi-sensory displays. For the most part, it is essential to put into account human perceptual abilities when developing multi-sensory displays. Also, comprehending how individuals locate patterns and how they consequently organize elements into various groups and structures. Typically, perception organization is considered to be a description of an image in convenient or compact form (Ali & Peebles, 2012). We often see it as a primitive explanation of the process that creates the image, based on limitations obtained from knowing the regularities that are not accidental. Often, deeper explanations are established by elaborating, labeling, as well as clarifying the primitive one.
Generally, the law of similarity claims that elements will be grouped together if their characteristics are seen as related. For instance, elements of visual display will be grouped together if their size, hue, lightness, orientations or shape are similar with each other (Cherry & Grans, 2018). Also, haptic perception enables us to group similar forces, shapes, weights, surface textures, and vibration. For instance, individuals who are visually disabled have the ability to separate cutlery by the resemblance in shapes, grouping forks, knives and spoons into a variety of groups. The law of similarity can be employed to analyze the woman’s dress and her hat in the photo. The dress and hat appear to have black and white circles. An individual is likely to see the groupings of colored circles as rows instead of just a collection of many dots.
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Ideally, the law of continuity suggests that points that are linked by curving or straight lines are viewed in a manner that tracks the most uniform path (Kimchi, 2009). Lines are viewed as belonging together instead of separate angles and lines. For instance, when analyzing the dress or hat in the photo, a person is likely to see various straight lines rather than many short lines meeting at a single point. This is mainly because once we move in a specific direction, we remain gazing in that path until we view something meaningful or we determine that there is nothing vital to see.
The law of proximity points out that elements that are near each other appear to be grouped together. Haptic perception makes it possible to group elements into a variety of groups if the elements seem to be close to one another in location (Kimchi, 2009). For instance, a single character in Braille is made of a group of characters that are combined together since they are close to each other. When an individual is analyzing the hat in the photo, he or she may perceive the hat to have two groups of elements simply because the black ribbon in the middle of the hat separates it into two. Ordinarily, when elements are close to one another, they appear to be part of a group instead of individual elements.
The law of common fate suggests that we perceive elements that move in the same direction or speed as part of a distinct stimulus regardless of how different the elements appear or how far apart they are placed (Cherry & Gans, 2018). The black elements in the photo share a common fate particularly because they appear to follow the same direction. Likewise, the white elements share a common fate since they also follow the same direction.
Notably, the exercise has shown me how imagery can be used in the media to deliver an eye-catching and memorable visual message in their advertisements. In fact, Gestalt theories has helped professionals in the media to comprehend how their audiences interpret visual information (Storzieri & Hallstrom, 2017). Thus, they are able to come up with appealing content.
In conclusion, it is vital to comprehend the visual laws of perceptual organization. They describe how individuals visually view objects. The media, more specifically, uses visual principles to understand how their audiences interpret visual images. Therefore, they are able to develop eye-catching advertisements. Overall, understanding these visual principles is essential as they play a pivotal role in perception.
References
Ali, N., & Peebles, D. (2012). The Effect of Gestalt Laws of Perceptual Organization on the Comprehension of Three-Variable Bar and Line Graphs. Human Factors: The Journal of the Human Factors and Ergonomics Society, 55 (1), 183-203. doi:10.1177/0018720812452592
Cherry, K., & Gans, S. (2018, March 20). Learn the Gestalt Laws of Perceptual Organization. Retrieved from https://www.verywellmind.com/gestalt-laws-of-perceptual-organization-2795835
Kimchi, R. (2009). Perceptual organization and visual attention. Progress in Brain Research Attention, 15-33. doi:10.1016/s0079-6123(09)17602-1
Storzieri, M., & Hallstrom, C. (2017, June 27). What Visual Marketers Should Know About Gestalt Principles. Retrieved from https://www.neurosciencemarketing.com/blog/articles/gestalt-principles.htm
