Brett Favre found himself in trouble with the New York Jets staff Jenn Sterger, after sending her inappropriate missives. The news came as a shock to Packer's fans as they were not expecting such accusations on Favre. Reports from Deadspin by A.J Daulerio brought to the light the news and exposed Lewd images send to the Jets and Deadspin ( Gamson, 2016) . As such, the National Football League (NFL) had a massive scandal at hand. Brett was accused of sending inappropriate images to Jenn. She narrates that one night Bret send her a pic of him masturbating while wearing crocs. She was so shocked that she tossed the phone across the room. Bret was one of the most legendary quarterbacks in the NFL, and this scandal tarnished his image, and he was forced to pay a lump sum of $50,000 to the NFL ( Zaldivar, 2020) . He was not eligible for retiring from his Green Bay club as this scandal was like the cherry of the crap sundae in 2008. The gross misconduct tarnished Brett's image, reputation and severe consequences of fines for lack of cooperation with the investigation.
Twitter Message
On behalf of Brett Favre, we apologize to madam Jenn Sterger, the fans, the National Football League, the New York Jets, and the whole football fraternity for the unfortunate gross misconduct. It is with great regrets that such inappropriate missives were sent to Jenn and we take full responsibility. We are sorry that so much trouble and damage were made and the repercussions that followed. We will do what it takes to pay and compensate to the wronged parties and ensure such a crisis will never reoccur. We value and would like to rebuild our relationship with the fans and the football family. Again, we are sincerely sorry.
Delegate your assignment to our experts and they will do the rest.
#teamBrettFavre
The social media platform chosen for this apology message is twitter. Twitter is where most football fans, organizations and all affected parties can see and respond to the tweet ( Price, Farrington, & Hall, 2013). The response could be bad or good, depending on how the affected persons receive it. The best-case scenario is that Jenn Sterger and the disappointed fans accept the apology and forgive Brett for the misconduct. The message will be effective in rebuilding Brett's reputation because it shows that he takes full ownership of the wrong and is willing to face the consequences and compensate for all the damages caused. The message is compelling because it clears the air and tension between Bret and the involved parties, and there is a possibility that a good relationship and acceptance will be rebuild once he is forgiven. Rebuilding a tarnished image is essential for prominent people like Favre who have a considerable following, as it recreates faith, trust and respect from the followers.
The Twitter audience consists of people from all genres, companies, organizations, sports clubs, athletic clubs and prominent people ( Witkemper, Lim, & Waldburger, 2012). The message suits this audience because they understand its foundation and the parties involved. The football club, NFL, NYJ, the fans and Jenn Sterger are the most affected from this crisis and will most likely get the message from Twitter.
The public relations concept behind the audience and their acceptance is to have real-time insight and a direct response from the target audience. Twitter allows its users to tag and connect to a specific audience line and have a one-on-one line of communication. As such, one can get direct feedback, reactions and messages from the target audience in real-time. Public relations will aim to clear the crisis caused by Brett and to rebuild his tarnished image to the members of the public. The positive message acknowledges Brett's mistake and his willingness to own and make necessary amends to rebuild his image.
References
Zaldivar, G. (2020). 15 Sports PR Disasters. Retrieved 3 June 2020, from https://bleacherreport.com/articles/2038398-15-sports-pr-disasters
Gamson, J. (2016). Scandal in the Age of Sexting. In scandal in a Digital Age (pp. 77-95). Palgrave Macmillan, New York.
Price, J., Farrington, N., & Hall, L. (2013). Changing the game? The impact of Twitter on relationships between football clubs, supporters and the sports media. Soccer & Society , 14 (4), 446-461.
Witkemper, C., Lim, C. H., & Waldburger, A. (2012). Social media and sports marketing: Examining the motivations and constraints of Twitter users. Sport Marketing Quarterly , 21 (3).
