The fundraising will be held to raise money to supplement our operating budgets. The additional funding is meant to afford the team’s extra trips more specifically the athletic team's spring break trip to Arizona and to purchase training equipment for the women's volleyball team. These funds are essential to the athlete team to ensure that we fund every activity and prepare adequately for the international tournament. We hope to attract approximately 5,000 people to attend the event; therefore, we assured that the venue is large enough. From the event, we anticipate to collects about 10 million. To obtain such a target, it would be important that we target a particular group of the population who can contribute to raising such an amount. In line with this objective, the fundraising event is meant for the athletic department with the aim of attracting the local business leaders, alumni, community dignitaries, and parents of student-athletes.
The choice of venue is critical to ensure that we accommodate the target number of the population and more. Therefore, the event will be held at at the national sports centre. It is one of the largest sports stadia in the country with a capacity to accommodate a vast number of the audience. It was the most suitable venue for the event because of it much spacious to accommodate a large number of people. Further, it is located in the centre of the city implying that it is easily accessible with adequate parking spaces for our visitors to park their cars. The venue is strategically positioned with a beautiful view to attract potential visitors. The seat is of high quality, and the surrounding has been furnished such that it makes the venue a comfortable place for the audience. It will attract a large number of participants who prefer attending live events and at the same time achieve the comfort they deserve (Spoelstra, 2010) .
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In the evening agenda to build institutional identity and encourage donors to buy now, we will adopt many activities. First, in the arena, there would be several fun events such as plenty of music to entertain the visitors. We will have quality sound system place around the venue to ensure that the sound of the music is of high quality. According to Spoelstra (2010) , to market outrageously, there is the need to adopt a variety of entertainment, therefore during this event, music will be played, and this will cut across all generation to accommodate all people. Close up actions would also be held to ensure that our visitors are fully engaged. There would also be a range of delicious snacks and drinks at an affordable price. We will only allow professional from international class restaurants to serve delicacies and snacks to ensure that our visitors receive quality food and services. With quality services, the guests will feel that their needs are taken care of in the most appropriate way, and they will be willing to pay more.
The tickets for the events will be sold to all our potential clients using a premium strategy. Premium tickets will mean premium tickets where the visitors will amazingly benefit from the following excellent befits: Reserved seats in some of the best locations, premium parking, exclusive VIP Club access featuring full bars and private restrooms in addition to special venue entry. In addition to this, the visitors on premium tickets will access personalised customer service. Using premium tickets, we believe that we will be able to attract and convince potential clients attend the event. The client’s vehicles and personal items would be guarded with adequate security, and the audience would be assured of their safety.
Reference
Spoelstra, J. (2010). Marketing outrageously redux: How to increase your revenue by staggering amounts! Austin, TX: Bard Press.
