Purpose
The community needs to know Harbor City’s Behavioral Health Center’s initiative that addresses the growing concern on increased isolation and depression of older adults by promoting care transitions, healthy aging, and caregiving.
Audience
The audience is 10,543 potential clients above the age of 65 living in Harbor City, funders of the HCBHC initiative, community members, HCBHC board members, family service providers, and social workers.
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Message
Providing older adults with good elderly care empowers and energizes them to feel a sense of social life and community while reducing their feelings of isolation and depression (Levy, 2018; Milosevic, Matijevic, & Jankovic, 2018). The Harbor City Behavioral Health Center (HCBHC) initiative aims to expand its behavioral healthcare services to enable older adults to regain healthy aging through evidence-based interventions. HCBHC offers socioemotional eldercare interventions that reduce alcohol abuse, provide social support, facilitate healthy grievance, and promote self-esteem. The initiative offers alternatives to mobility, engage clients in interesting activities, intervene to help clients deal with chronic illness, and recovering social status (Michael, Callaghan, & Sayers, 2017; Naughton, 2018).
Communication Channel
The communication channels shall include the news media, which constitutes the Harbor City’s local television network, local radio stations, and local newspapers.
Message Distribution
Contact persons shall include personal contacts within the local television network, radio station, and broadcasting stations. Through a letter, phone call, and email to the editor, HCBHC reasonably draws attention to eldercare advocacy, which registers the plight of older adults. The message shall be distributed through a feature story and paid to advertise.
Time and Span of Communication
The message needs to air during the news broadcast time because the audience takes such communication seriously. The message shall appear up to four times in a day as the news airs.
References
Levy, S. R. (2018). Toward reducing ageism: PEACE (positive education about aging and contact experiences) model. The Gerontologist , 58(2), 226-232. Retrieved from https://academic.oup.com/gerontologist/article/58/2/226/2632116
Michael, N., O’Callaghan, C., & Sayers, E. (2017). Managing ‘shades of grey’: A focus group study exploring community-dwellers’ views on advance care planning in older people. BMC palliative care , 16(1), 2. https://link.springer.com/article/10.1186/s12904-016-0175-7
Milosevic, I. D., Matijevic, D., & Jankovic, S. M. (2018). The elderly health office—public health respond to the ageing challenge. Journal of Pharmacy and Pharmacology, 6, 161-169. Retrieved from https://www.researchgate.net/profile/irena_dzeletovic_milosevic/publication/323455319_the_elderly_health_office-public_health_respond_to_the_ageing_challenge/links/5aa15707a6fdcc22e2d10f8a/the-elderly-health-office-public-health-respond-to-the-ageing-challenge.pdf
Naughton, C. A. (2018). Patient-centered communication. Pharmacy , 6(1), 18. Retrieved from https://www.mdpi.com/2226-4787/6/1/18/htm
