Acknowledging the need to embrace integrated treatment approach amid the increase of patients suffering from chronic disease, BetterHealth has itself developed a project proposal to offer quality care. Ideally if man coexist with nature, it is possible to live a healthy and happy life. That is the concept we intend to intercept and exploit it reality supported by rich indigenous knowledge which contemporary medical science has put a focus on. Since the conventional medicine has not achieved to manage existing illnesses completely it is our believe by proposing and implementing Complementary and Alternative Medicine will come hand in hand to remove us from the chronic disease enigma and assist patients to handle the pain. We present to you the Complementary and Alternative Medicine (CAM) Business Plan to witness and imagine the unending possibilities towards a healthy future.
Complementary and alternative medicine (CAM) is a treatment technique commonly utilized to take care of chronic pain syndromes ( Frenkel & Klein, 2007) . It can be defined both by viewpoint, as well as by curative modality (Willison et al., 2007). CAM practitioners lay emphasis on the holistic, personal, empowerment, and educational nature of CAM. Many believe the body has the innate understanding to trigger self-healing given the appropriate tools and give confidence patients to take conscientiousness for their personal health. Considerably, pain is not an entity to be combated, but in its place a teacher and guide (Bell & Koithan, 2006).
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The purpose of business plan is to offer a superior perceptive of the definition of CAM, its genesis and background, market development, users of CAM, and research.
Rationale
Notably, the markets trend indicates a growing population is shifting from conventional medication to Complementary Alternative Medicine (CAM) especially for the curing and management of chronic diseases (Astin, 1998). The phenomenon can be attributed to the increasing need for personalized patient care which usually lacks in the former.
In regards to a study conducted users of CAM therapies takes treatment with a combination of conventional medicine, but not as a substitute for it. Many CAM patients get value in making CAM a part of their health care routine. Most of the users consider it as a complement to other prescribed health services. Referring to a study report, 96% of participants who sought guidance from a practitioner of alternative therapy for a primary condition also saw a medical doctor during the prior twelve months. In addition, 79% of respondents who saw a physician and used CAM therapies were of the idea that it was superior to either treatment exceptionally (Bell et al., 2002). Regrettably, the exploitation of the alternative therapies is by and large not discussed by the patient with their medical doctor, which has repercussion regarding the safety of relations and management of care. In 2007, 46% of CAM therapy users saw a CAM practitioner. The five therapies where the greater part used a practitioner included acupuncture, biofeedback, chiropractic, hypnosis, and massage.
Benefits of CAM
A fundamental principle behind the available alternative medicine options is balance. Numerous benefits have been achieved in the use of complementary and alternative medicine in managing a wide variety of chronic ailments from evidence-based cases. Some of them include;
Whole-person treatments: Traditional medicine views disease as a separate subject from the individual who carries it (Willison et al., 2007). Practitioners of alternative medicine concentrate on not just the physical body but as well the patient’s emotional and spiritual well-being.
Personal attention: Owing to the emphasis on whole-body care, alternative medicine practitioners frequently provide patient with an immense deal of personal concentration. Traditional physicians can be impoverished for time and pressured by indemnity companies and full waiting rooms.
Focus on prevention . An additional draw to alternative medicine is its spotlight on prevention (Astin, 1998). Whereas traditional medicine has a propensity to intercede once disease occurs, numerous kinds of alternative medicine promote patients to have “well visits,” treatments that are focused on preventing ailment prior to it occurring, in addition to being cared for when ill.
Disadvantages
Limited scientific research: In reaction to increased consumer demand, funding for research studies on alternative medicine is growing. But in comparison with traditional therapeutic methods, verification is still partial, leaving unanswered questions (Demmer, & Sauer, 2002) .
Confusing marketing : It’s easy to confound the words “natural” and “safe” — but the two are not identical, regardless of some marketers’ effort to make us assume otherwise. Many dietetic appendages and herbal remedies, both of which are classified as the alternative medicine umbrella, are mislabeled as “natural.” A red flag ought to go up if a producer makes impractical assertions that their item for consumption are “miracle cures” or have “secret ingredients.”
Potentially dangerous interactions: Even in cases when the product contains no synthetic material, supplements and herbs have a great potential to interact with prescription and over-the-counter medicine. Still the natural products have side effects of their own (Astin, 1998).
Implementation Plan
The proposal visualizes and displays our pronounced apparition to serve the community, provide health-care and improve the welfare of our staff members. Though the funds the institution has been able to collect $200,000 will facilitate the FTE programmes to help evaluation of its cost-effectiveness. Full-time employee equivalency (FTE) is a quantity unit used to balance part-time and full-time workforce. In appreciation of our staff we have introduced the FTE program to increase give value working duration. This will offer a chance to the practitioners to exercise freedom of working in a bid to reduce work burden and prolonged working hours.
Considering the CAM profession is well developed, recommended figures are not available for optimal compensation. In that regard, the FTE is well suited to fit in our proposal. Select Committee report on CAM published estimated that £1.6 billion pa was spent on CAM in the country at the time of writing. $200,000 is to be set aside as a kit to offer patient support for the vulnerable groups suffering from chronic disease. Included in the proposal is provision of les of CAM therapies for treating chronic pain consists of acupuncture, aromatherapy, biofeedback, chiropractic care, energy healing, folk remedy, herbal medicine, homeopathy, hypnosis, imagery, lifestyle diet, massage, megavitamins, naturopathy, osteopathy, relaxation techniques, self-help groups, spiritual healing by others, copper bracelets, and yoga. The cost of including the stipulated therapies is $350,000. Acquisition of the prerequisite equipment is already conducted.
We therefore resolve to introduce aromatherapy programs that will include; indirect inhalation (by using a room diffuser or placing drops close), direct inhalation for taking care of a sinus headache, aromatherapies massage (massaging essential oils, diluted in carrier oil, into the skin) and application of essential oils to the skin by integrating with bath salts lotions, or dressings.
Cost, Timeline, and Benefits
The financial requirement we are requesting from your investment is $1M as the start-up capital which includes $540,000 for the acquisition of the medical facilities and resources while the rest will be used in developing the needed human capital to attain the desired results. The remaining balance $460,000 will take care of the equipment installation cost. Upon the availability of funds for medical infrastructure, installation of the equipment will commence immediately and the date of completion set for two months. Through our efforts we have managed to source a fund of $750, 000 to make the program successful. Within the duration of four months, the facility will be fully operational with the first batch of trainees on the ground delivering CAM services at different levels.
Considering the growing dissatisfaction of the healthcare system, our proposal intends to course change and create quality services and patient-centered care at a personal level to develop a connection. The organization cares for the people needs and well-being. For that reason, the program has a well-developed agendum towards quality healthcare to help in the management of pain on chronic disease and contribute to spiritual upbringing.
Evaluation Plan
Better Health has formulated a comprehensive evaluation plan that aims at providing only the best and making decision on the grounds of evidence-based scientific research for appropriate prescriptions. In that case, we will track the development of two unit care centers including the chronic disease care section and ensure it has been equipped with sufficient and advanced equipment.
Our concern being the patients’ welfare, frequent tracking of patient visits will be undertaken for the practitioners to connect in a bid to maintain individualistic care for successful treatment. The funds allocated will be tracked to avoid wastefully and directed to the betterment of the center.
Self-evaluation will continuously be undertaken to track our progress in maintaining and managing chronic ailments in our commitment to creating a healthy society.
Conclusion
An elemental endeavor of patient-centered care is empowering patients with the comprehension, support, and resources they require to make informed decisions and to handle their health and wellness. One way that patients are increasingly meeting their health care requirements is through the exploitation of complementary and alternative medicine (CAM). Creating initiatives that support patients’ concern in and use of CAM modalities, augments patient choice and permits mind, body and spirit healing to be capitalized on (Willison et al., 2007). Intensifying the options of what is offered to patients to consist of complementary modalities in both inpatient and outpatient settings can be an effectual means to act in response to the growing interest in such approaches at the same time as ensuring the secure and effective incorporation of clinical and complementary modalities in a patient’s plan of care. We are hopeful and eager to partner with you to pilot the project.
Thank you for finding time to attend and for considering our kind request. Looking forward to our partnership.
References
Astin, J. A. (1998). "Why Patients Use Alternative Medicine: Results of a National Study." JAMA 279(19): 1548-1553.
Bell, I. R., O. Caspi, et al. (2002). "Integrative medicine and systemic outcomes research: issues in the emergence of a new model for primary health care." Arch Intern Med 162(2): 133- 40.
Bell, I. R. and M. Koithan (2006). "Models for the Study of Whole Systems." Integr Cancer Ther 5(4): 293-307.
Demmer, C. and J. Sauer (2002). "Assessing complementary therapy services in a hospice program." American Journal of Hospice and Palliative Medicine 19(5): 306-314.
Frenkel M, Ben-Arye E, Geva H, Klein A. (2007). “Educating CAM practitioners about integrative medicine: an approach to overcoming the communication gap with conventional health care practitioners.” J Altern Complement Med. 13(3):387-91.
Frenkel, M., E. Ben Arye, et al. (2008). "Integrating complementary and alternative medicine into conventional primary care: the patient perspective." Explore (NY) 4(3): 178-86.
Willison, K., P. Williams, et al. (2007). "Enhancing chronic disease management: A review of key issues and strategies." Complementary Therapies in Clinical Practice 6(2).
