Oliver Cloyd and Ellie Tsai Join SPCA Senior Management Team
SPCA's communication team is excited to welcome Oliver Cloyd and Ellie Tsai to join the senior management team at the organization. Cloyd will take up the position of Chief Operating Officer, where he will be responsible for overseeing animal behavior, health, and welfare. More so, Cloyd will design and implement operations to ensure that the entire county adopts the best standards of care in the three areas. In addition, Cloyd will oversee several social enterprise programs in the organization, including thrift stores, veterinary hospitals, neuter clinics, and pet registries. Tsai, on the other hand, will be joining SPCA in the capacity of Executive Director. Tsai will be responsible for ensuring sheltered animals' physical and mental health by maintaining a working relationship with veterinarians. More so, she will serve as a liaison between the Board of Directors, municipal customers, the community, and staff at the shelter. The organization expects Tsai to promote SPCA's goals and uphold its mission so that she is in a position to advise the board. Under her guidance, the board will make decisions that are in the organization's best interest and its stakeholders.
The two new senior leaders have joined SPCA when the organization has shown its commitment to protecting animals' health, welfare and behavior. The experience they have gained in various fields would help them advance SPCA's communication goals and objectives. This organization, whose mission is to promote the wellbeing and safety of all animals, has incorporated several communication strategies to ensure that its message reaches a wider audience. Tsai and Cloyd, who have held notable leadership positions in the past, will be able to design new approaches to ensure that animals are treated well. The two new senior leaders will work closely with the Board of Directors, employees, veterinarians, and the community to achieve this objective. The two senior leaders have a lot to offer this organization, considering that they have been board members and animal lovers. Their experience with the animals means that they understand the need to advocate for their welfare. The communications team at SPCA is excited to work with the two and congratulate them on their appointment. We believe that our stakeholders share our sentiments, and we are counting on your support which would guarantee a haven for all of our animals.
Delegate your assignment to our experts and they will do the rest.
Mini Bios
Oliver Cloyd
Oliver Cloyd is joining the organization as the new chief operating officer, a position he will assume office in the next week. Before joining SPCA, he worked as a consultant in various fields, including animal feeds, farming, and cosmetics research. The professional has a bachelor's degree in agriculture from the University of Nebraska and veterinary from the Iowa State University College of Veterinary Medicine. This training and a cattle farming background have made Cloyd an expert who has operated vet clinics in three states in the last 40 years. His practice revolves around cats, dogs, pigs, cattle, goats, and other household pets and farm animals. During his tenure, Cloyd has encountered thousands of animals through life-saving surgeries, check-ups, and follow-ups in a bid to ensure their wellbeing. During this practice, the experience that he gained has earned him a spot as a judge during the horses' show in his state of residence. Apart from running a private practice, Cloyd has been a board member at the National Veterinary Associates (NVA) and is a consultant for the National Aeronautics and Space Administration (NASA). This immense experience in animal welfare and operations management means that Cloyd has what it takes to move SPCA to another level.
Ellie Tsai
Ellie Tsai is joining SPCA as the new Executive Director and would provide the Board of Directors with a roadmap for achieving the organization's mission and vision. She has a degree in law from the University of Virginia and another in sociology from William & Mary. The Connecticut native has accumulated immense experience in the legal field, working as a New York City law firm partner for six years. From here, she went ahead to open and work in a law firm in Richmond, Virginia, for additional eight years. Tsai provided the Humane Society of America with legal counsel, and she has a license to practice law both in Virginia and New York. The experience that she has gained has made her an expert, evidenced by the fact that she has been part of monumental cases in the US. Apart from practicing law, Tsai is a board member at Colonial Williamsburg Foundation and Virginia Bar Association. Tsai, a lifelong animal lover and a volunteer in her local SPCA for 12 years, will be the right candidate for this position. As a champion for animal wellbeing, she is the perfect fit for the job that requires exceptional organizational and managerial skills that she has developed over the years.
Photo Sketches
Sketch for Oliver Cloyd
Whisper something into my ear; I am listening
This sketch is better than the original image since it depicts an individual with a close relationship with animals. The first image is an individual distanced from animals considering that he is holding the pig next to his waist. Although he is petting the animal, the overall that he is wearing makes one think that he is a veterinarian who has been attending the pig, thus ridding a sense of ownership. On the other hand, the new sketch points to an extreme animal lover who places the chicken next to his face as if listening to its thoughts. The use of chicken instead of familiar pets such as dogs and cats would point to the universality of promoting animal welfare.
Sketch for Ellie Tsai
Please do not put me down, I love it here
This sketch is better than the original one because it depicts an avid animal lover who would go to any length to protect and assure them that all will be well. The first sketch did not convey such a message as there was no indication that Tsai was concerned for animals. However, this second sketch tells the viewer that all kinds of animals are special and deserve kindness and love in love. Coming up with this sketch highlights the need for taking care of young animals, which are usually left to their mothers. Embracing such young animals sends the message that human caretakers must assume the role of a mother and do all they could to protect all animals in the world.
Additional Media Ideas
Oliver Cloyd
He could look at the chicken to depict concern.
A farming background with other animals would be ideal as it would portray the authenticity of his attachment to animals.
Ellie Tsai
She should look at the kid to indicate that she cares for this animal.
She could let her hair loose to depict a wild side that would align with her commitment to defending animals.
Instagram Post
Reprieve to Animals as SPCA Hires Animal Lovers to Senior Management Positions
Animal lovers have a reason to celebrate since SPCA has hired two new employees to fill senior management positions. Oliver Cloyd and Ellie Tsai bring to the board professional experiences from different fields, including law, sociology, veterinary, and agriculture. This combination of skills is a rare gem that means that the two will positively impact the organizational stakeholders and animals.
Cloyd has immense experience in animal husbandry and veterinary medicine, meaning that our animals will be in safe hands. This experience will support SPCA's mission of advancing the safety and wellbeing of all animals. The fact that Cloyd has retired from veterinary practice is a plus for the organization, considering that he would not be distracted. The communication team at the organization looks forward to working with him as the new Chief Operating Officer, and so should you. We encourage all the staff, clients, veterinarians, and the community around the organization to render your support.
SPCA is honored to work with Tsai, who has a background training in sociology and law but leaning on the latter. She has accumulated over 20 years of experience in the legal field, an aspect that would come in handy in championing animal rights. More so, Tsai has been volunteering at her local #SPCA as a way of ensuring that animals are treated humanely. We are sure that she will be the perfect fit for the Executive Director position who would be capable of steering the Board of Directors in the right direction. We believe that you will support her as she begins her professional journey with us. #adoptdontshop #animallover #newhires
This post should be posted on May 3, 2021, between 12:30 PM and 1:30 PM, as it is the ideal time for other employees to see it since they are usually free.
Pitch Letter
To: PR Newswire Association LLC mediainquiries@prnewswire.com.
From: Communications Department SPCA
Subject: New Hire Alert
I take this opportunity to inform you that our organization would like to use your platform to press release on two new hires to senior management positions. The reason for choosing your organization is a strong network with over 4,000 websites and about 3,000 media outlets. This aspect of your organization means that we are in a better position to achieve comprehensive coverage. The new hires, Oliver Cloyd and Ellie Tsai will revolutionize the global organization. Cloyd is coming in as the new Chief Operating Officer, while Tsai will be the Executive Director to the organization's board.
Cloyd and Tsai will report to their positions in two weeks, but we need to familiarize our clients, staff, and other stakeholders with the new management team before then. We believe that most of the people we target get their news on this platform, increasing our viewership. If you accept our request, we will send a comprehensive news release that will include additional details.
Kindly let us know if you need any other information to facilitate the publishing and disseminating of this brief.
Warm Regards
Fact Sheet
SPCA resources and fact sheets help animal welfare advocates find requisite tools for promoting animal protection policies, creating change, and educating the public on animal rights.
About Us
The Society for the Prevention of Cruelty to Animals is a not-for-profit animal welfare organization with operations worldwide. This organization was created to rescue animals that have been neglected, abandoned, or abused by placing them in shelters. Individuals interested in these animals are free to adapt to them as long as they commit to protecting them. SPCA is involved in drafting and implementing policies that regulate cruelty directed towards wild and domestic animals.
Our History
The first (SPCA), founded in 1824 in England, prevented carriage horses from being abused by being denied water, food, and rest. The carriage drivers who were only interned in reaping huge profits would beat these horses if they could not pull carriages. The initial success in championing horse rights paved the way for SPCA to expand to include other animals. The US got its first SPCA which was headquartered in New York in 1866, but currently, there are centers all over the country and the globe.
Mission
SPCA is committed to advancing the wellbeing and safety of all animals.
Vision
SPCA envisions a world where all animals live a life free of suffering and cruelty of any form.
Values Statement
SPCA embraces respect, kindness, awareness, compassion, and integrity, values that apply to all aspects of its vision and mission to pave the way for a cruelty-free world.
Programs
SPCA has innovative programs that serve animals and human care cars in a bid to stop the suffering and abuse of animals.
Veterinary Supply Aid
This program focuses on providing animal welfare groups around the globe with veterinary medical supplies. This initiative has been productive, considering that organizations are now able to immunize and sterilize more animals.
Education Initiatives
SPCA provides animal activists, pet parents, and concerned citizens with actionable and important information that improves animal welfare. SPCA being an information hub, is in a position to educate the public on various animal welfare issues and contribute to related policies.
Shelter Support Fund
SPCA collaborates with animal rescue groups, shelters, advocacy groups, and governments by providing them with grants to support life-saving work. These partnerships have been instrumental in encouraging rescue, rehabilitation, treatment, and feeding of more animals.
Communication with Stakeholders
SPCA is committed to transparency and efficiency, as evidenced by its commitment to communicate with donors, supporters, regulatory agencies, and prospective donors. The organization uses postal mail, news releases, emails, and other means to source contributions, which educate the public on animal welfare. As an organization exempted from taxation, we ensure that the money we receive is spent accordingly to support our vision and mission.
Our Team
SPCA has a vibrant workforce committed to ensuring that the organization adopts practical tragedies that result in improved animal welfare. The key staff includes Meredith Ayan, the Executive Director; Lori Kalef, Program Director; Anne Abbot, Development Director; Emma Kronish, Content Marketing Manager; and Abia Cartagena, Operations Coordinator. On the other hand, our Board of Directors is a five-member team which Pierre Barnoti, Board President, heads. The individuals who serve on the board and top management have accumulated immense experience, which guarantees the organization's mission and vision.
Future Outlook
SPCA has been at the frontline for developing and implementing policies to promote animal welfare since it began. Our work is not yet over until we are assured that the public treats animals with dignity and respect. The future holds numerous opportunities, and we plan on liaising with our local and global partners to achieve this objective.
Professional Bio
[Insert Your Name] is a Communication and Marketing Strategist at SPCA, partners with executives, media outlets, and advocacy groups to promote animal welfare in the country. After working in this position for five years, [Your name] knows what skills and strategies one must have to thrive in a high-functioning organization. [Your Name] holds a BA in Communications and Public Relations from the University of Miami in addition to several certifications in the field. These academic and professional qualifications have allowed [Your Name] to hold various leadership positions in several organizations. One of the most notable roles that [Your name] held was a Communications Director at an animal shelter in upstate New York. The position became a platform through which [Your name] helped change people's attitudes about animals, specifically cats and dogs, this embracing the welfare more. The achievements that [Your name] has had over the years have contributed to being named in the committee tasked with improving animal wellbeing in the state. When not in the office of pursuing professional commitments, [Your name] volunteers at a local charity that caters to the homeless. The lessons that [Your name] learns from these engagements become a framework for formulating policies to improve the outcomes of animals that are prone to abuse or neglect.
Branding Statement
I possess exceptional and relevant organizational, marketing, and communication skills that can transform the workplace in readiness to achieve objectives.
