Drama is a fast evolving art. The uniqueness of show varies community to community, and that immensely informs the nature of performance. Drama is of significance in the contemporary society primarily for entertainment purposes, and in passing particular information. Thai drama and Korean drama are two such dramas that have a specific cultural orientation that brings out the difference (Ariffin, Bakar & Yusof, 2018).
Theme
The thematic and dramatic nature of the presentation brings out the key difference. The Korean drama is more dramatic as compared to Thai show (Kim & Hong, 2017). Korean’s present a more exciting plot (Rittichainuwat & Rattanaphinanchai, 2015). Their story-line is well-built, intense and can keep one glued to the movie. Most of the Thai dramas have a storyline that is extremely simple and cliché (Lee, Ham & Kim, 2015). The Korean drama is also predictable but they throw in bits of surprises, and that glues the viewers (Rewtrakunphaiboon, 2017).
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Promoting Dramas
The Korean filmography is famous and has been in existence within the popularity space for quite a while as compared to Thai drama (Fergusson, 2015). The Korean is already very famous amongst the teenagers and elders in their line of entertainment. Korean drama has taken center stage in converting some of the booming Thai drama into Korean drama. That includes “ Fated to Love You ” featuring Joe Chen and Ethan Juan . That aims at promoting Thai drama into the global space and recognition.
Selecting location
Location is critical with respect to drama. Korean drama is focused on the global market. It has realized an international recognition (The & Goh, 2016). Thai drama is globally recognized on a low scale. The drama best suits the Thai nationals probably due to language and prowess in the presentation. A majority find the Thai Language quite robust to learn as compared to the Korean language. That makes it attractive and annoying to most fans. That censoriously follows in the liking for their presentation (Kim & Omerbašić, 2017).
In conclusion, it can be noted that popularity is a critical element that accounts for the success of a piece of drama. Korean drama had gained a high following as compared to the Thai show. On the other hand, Thai drama is currently on a steady and sure rise in the industry.
References
Ariffin, J. T., Bakar, H. A., & Yusof, N. H. (2018). Culture in Korean Drama towards Influencing Malaysian Audiences.
Fergusson, F. (2015). The idea of a theater: a study of ten plays, the art of drama in changing perspective . Princeton University Press.
Jeong, J. S., Lee, S. H., & Lee, S. G. (2017). Korean Wave| When Indonesians Routinely Consume Korean Pop Culture: Revisiting Jakartan Fans of Korean Drama Dae Jang Geum. International Journal of Communication , 11 , 20.
Kim, G. M., & Omerbašić, D. (2017). Multimodal Literacies: Imagining Lives Through Korean Dramas. Journal of Adolescent & Adult Literacy , 60 (5), 557-566.
Kim, N., & Hong, L. (2017). The power of culture in branding: How the Korean Wave can help global brands thrive in Asia. Journal of Brand Strategy , 6 (3), 293-307.
Lee, B., Ham, S., & Kim, D. (2015). The effects of likability of Korean celebrities, dramas, and music on preferences for Korean restaurants: A mediating effect of a country image of Korea. International Journal of Hospitality Management , 46 , 200-212.
Rewtrakunphaiboon, W. (2017). An Exploratory Research on Perceived Destination Attractiveness from Viewing Korean Film of Thai Private University Students: A Case Study of Bangkok University. BU Academic Review , 16 (1), 115-128.
Rittichainuwat, B., & Rattanaphinanchai, S. (2015). Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination. Tourism Management , 46 , 136-147.
Son, S., & Kijboonchoo, T. (2016). The Impact of Korean Wave on the Purchase Intention of Korean Cosmetics of Thai People in Bangkok and Chonburi, Thailand. PSAKU International Journal of Interdisciplinary Research , 5 (2), 76-83.
Teh, P. Y., & Goh, H. C. (2016). Does Korean Drama Have a Real Influence? An Analysis of Malaysia Outbound Tourists to South Korea. Tourism Culture & Communication , 16 (3), 147-160.
