E-communication is defined as the transfer of images, signs, writing, signals, or intelligence data through a transmitter such as a photo-optical system, wire, electromagnetic or radio. It is a modern form of communication that has adapted the new forms of technology. In the discussion below, E-communication is to be applied to assist in bringing out positive outlook of the organization (Kock, 2001).
Firstly, e-communication as defined uses technology and to or intending to use it efficiently, it is advised that the qualities needed to be assessed. It is known to be quite fast in the rate at which it spreads information and therefore will get to many people faster. It is therefore advised that the organization ensures that their content is that which is encouraging and sensitive to people’s emotions. People always respond positively to motivational and emotional communication, therefore, changing their focus (Kock, 2001).
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The response should be made through questions asked after relaying of the communication. It is possible to know one’s stand once they have been informed. In most cases, the questions should be encouraging in that it gives people the opportunity to air out their opinions on what has been discussed (Kock, 2001).
In conclusion, to create and maintain communication within the organization can be achieved through the use of e-communication. It is achieved through building a network that links those in the organization. The platform will allow people to communicate amongst each other and motivate each other accordingly. Another way is to allow the airing of one's concerns without judgments. It can be done by through an e-suggestion box where one can make suggestions anonymously. Such a platform will encourage many to communicate their problems without the fear of identification and in most cases loss of job (Kock, 2001).
Reference
Kock, N. (2001). The ape that used e-mail: Understanding e-communication behavior through evolution theory. Communications of the Association for Information Systems , 5 (1), 3.
