Sport remains a significant global market dominated by television cable networks. Online platforms are yet to cash-in on the viability of live streaming as an audience attraction and revenue-generating option within their business models. Facebook live stream platforms offer the company the option to exploiting this opportunity into pioneering social media platforms into penetrating the global sports market either technologically, socially, legally, and ethically.
Thesis: Facebook, as a leading tech company, continues to face competition locally from other innovative firms with products such as Snapchat, Twitter live, and Telegram that have gained pace in the local markets. The company has shifted its focus to emerging markets to leverage on its global reach to exploit new opportunities in the live stream platform, especially on live sport.
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Body I: Technological Edge
Discuss the potential of the Facebook sports live-streaming business model as a technological edge.
Support the idea of going live as a viable technology in online and social media.
Discuss the stages of technology. Facebook currently is as a company in terms of innovative technology.
Body II: The Social Aspects of the Sports Live stream model
Address the impact of Facebook in the social setting as a revolutionary medium.
Identify the social dynamics in emerging markets that favor the new business model.
Illustrate the social viability of Facebook as a social platform favoring sports audiences.
Body III: Legal aspects underlining the new model
Legality aspects of Facebook, as a business, have to consider before exploiting the sports market.
Discuss the viability of live stream platform in revenue generation for the Facebook enterprise.
Discuss Image and intellectual property rights, as well as compensation from viewership.
Body IV: Ethical Aspects
Discuss image use and image rights associated with live streaming.
Discuss audience terms and conditions as well as access regulation.
Conclusion
Facebook currently operates as a global company with access to all continents. The company further boasts an innovative staff that could easily design business models and programs that capably can shape the nature of social media use. The company's financial capacity puts it in a strategic position in exploiting a disruptive model as the venture into live sports streaming.
