The article is titled Feeling and Thinking - Preferences Need No Inferences by Zojonc sought to establish the relationship between feeling and thinking. In the study, Zojonc concentrated on measuring affect (affective judgment or affective reaction) as a feeling variable and its relation to thinking (cognitive operation). Thus the independent variable in the study is affect (feeling) while the dependent variable is thinking (cognitive or mental processes). The study adopted a mixed research method for it used experimental evidence and literature review (Zojonc, 1980) . The researcher did analyze data on the average Affect rates (an element of feeling-the independent variable) as functions of familiarity and subjectivity (an element of thinking- the dependent variable). The study established that affect and cognition processes or thinking are not fully dependent on each other but are control of separate systems that are partially independent. The systems may influence each other in different ways but are both independent sources of affect in cognition.
Emotion is a social construction for almost all human and animal emotion are highly dependent on how they interact socially (Aminehand Asl, 2015) . For example when one is raised without the concept of social interaction, he/she is likely to have no emotions, this is because one will need the input of the society to explain the meaning of various bodily sensations. Additionally, we create emotions from past experiences, various bodily sensations, and also emotions that can be learned from the parents and also the cultural upbringing (Haas, 2015) . Parents play a major role in the acquisition of behavior as well as the emotions of a child. Emotions are feelings that one internally feels and can be seen by others. In the context of the Zojonc study, emotions or feelings were sometimes as a result of the influence of ones’ thinking –cognition. Thus, it is clearly evident that emotions or feelings are a social construction.
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References
Amineh, R. J., & Asl, H. D. (2015). Review of constructivism and social constructivism. Journal of Social Sciences, Literature and Languages , 1 (1), 9-16.
Haas, P. M. (2015). Social constructivism and the evolution of multilateral environmental governance. In Epistemic Communities, Constructivism, and International Environmental Politics (pp. 143-171). Routledge.
Zojonc, R.B. (1980). Feeling and Thinking Preferences Need No Inferences. American Psychologist, Vol. 35, No. 2, 1S1-17S
