For a long time, women have been treated unfairly especially by male supremacists. For instance, the society the world over for a significant period of time placed women on the periphery. That means that women were not allowed to do certain types of jobs or careers. That even affected their literacy levels as well as the careers they pursued in tertiary institutions (Tumber & Waisbord, 2017). Despite Canada being among the developed countries in the world, gender stereotypes still persist. This outline is an overview of gender discrimination in the Canadian media. The outline analyzes three most prominent issues in the Canadian media which include, the number of women working in the media in comparison to men, the roles they are given and the salary they are paid.
Women vs. Men
In regard to the number of women working in the Canadian media industry, Ross & Padovani (2016) point out that women are still underrepresented. Despite women being just as qualified as the men, the media industry still has a strong preference for men. Although a significant number of media stations are trying to heed the national call for fair gender representation in the workplace, the media industry is still far from complying with the call.
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Role of Women
Most of the time, women are given roles of appearing on the screen. According to Campus (2013), most managers in the media industry are guided by the notion that when women appear for instance on the TV screens, the help the media houses get more views. Very few women are given technical jobs such as being camera people or doing the repair (White, 2009). Also, few women are given leadership roles in the media industry.
Payment
Lastly, there are significant disparities in the amount of salary paid to women in comparison to men. Ceulemans & Fauconnier (2015) posit that men acting in the same capacity as women are usually favored by the media companies and consequently may earn more. The managers most of the time do not disclose the amount each person earns, a strategy that seemingly is aimed at exploiting women.
References
Campus, D. (2013). Women political leaders and the media . Springer.
Ceulemans, M., & Fauconnier, G. (2015). Mass media: The image, role, and social conditions of women: A collection and analysis of research materials. International Women Online Journal Of Distance Education , 4 (2).
Ross, K., & Padovani, C. (Eds.). (2016). Gender Equality and the Media: A Challenge for Europe (Vol. 11). Routledge.
Tumber, H., & Waisbord, S. R. (Eds.). (2017). The Routledge companion to media and human rights . London: Routledge.
White, A. (Ed.). (2009). Getting the balance right: gender equality in journalism .
