The governor’s Ball event is a multi-genre music festival usually held in Randall’s island in New York City. The feat had its luncheon in 2011 and since then its organizers have been holding it annually. The festival usually features multiple music genres and styles including pop, hip hop, indie, Americana, rock and others (Eventbrite.com, n.d). The festival primary producer is the Founders Entertainment, which is a promotion outfit based in New York City. Aside from music, the festival also features myriad other popular activities and games. The essay explores the ways which the Governor’s festival has revolutionised the concert industry.
The governor’s music festival has changed the today’s concert renditions by creating a perfect environment to showcase popular artists as well as upcoming ones onto the music scene. In addition, the festival has revolutionised the covert industry since the event allows celebration of diversity of genres and styles of music produced today. Moreover, the fest has permitted integration of other activities and games into the concert industry. For example, during the concert performances, there are a motley of activities such as food trucks and silent disco that provide a break for attendants who are not interested in getting barricade for their most preferred artists (Eventbrite.com, n.d). The festival has introduced an Oasis area where festival goers can enjoy plenty of beverages, shade and access to food vendors. Festival goers not only enjoy music at the event but also get an opportunity to sample world class pizza, hot dogs, sandwiches, barbecue and other cuisines hence bring a new form of culture in the concert industry.
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The festival has thus brought on board many and interesting activities in concert performances. The festival has transformed the concert industry by allowing mass attendances of people from different states. Credible research reports that over 50,000 people traverse regions to attend the festival in Randall’s Island. The festival inaugural year saw the highest ever attendance seen in the Randall’s Island. The festival has also changed the concert industry by showcasing that a concert can be held not on a single day but on multiple continuous days. Governor’s ball festival usually occurs for three days with around 150,000 festival goers aggregating over the 3 days period every year the event is held.
Governor’s ball festival has brought changes into the concert industry following the festival producer’s initiative to bring in artists who attract large following and presence in the music industry. Such artists can now showcase their new materials and albums to their fans. The festival at the heart of New York City has revolutionized the industry by bringing in an incredibly diverse explosive energy into the concert arena and a mix of culture, dancing and food samples which is a new phenomenon in the concern industry.
The festival has brought in a new way of performance in concerts by adding a new stage, the Bud Light Dive Bar, hence expanding its reach to five rendition spaces. Concerts previously had stages reserved for well-known and established talents, but the governor’s festival concert now provides a platform for emerging artists (The Switch, n.d). The festival has reconfigured the concert industry by building its own pop-up that is a self-branded bodega on the festival’s arena. The festival has introduced into concerts stores where attendees can enjoy their music and favourite artists while shopping stocked purchasable items such as sunscreen. Governor’s Ball festival has reorganized the concert industry more by opening up its gates to trendiest vendors such as the Big Mozz and inclusion of daily brunch program.
The show festival has remoulded the concert sector by paving way for different kinds of music genres and an electric bill that reflects people’s taste. The festival has reshaped the concert arena by putting together a great electric music experience for music fans. Most festival concerts before inauguration of Governor’ Ball were genre specific. The Governor’s Ball has thus changed the status quo and the concert landscape by featuring wide ranging music genres and different artists playing varying vibes hence giving music consumers a variety (Governorsballmusicfestival.com, n.d). The festival has brought a revolution on music performance by introducing different art tastes and styles. The musical concert has changed talent booking and scaled the music festival performances in a new market. Through the Governor’s festival, changes in the concert industry have been effected in terms of amount of consolidation with Live Nation, FSX and AEG and bringing on board multiple promoters The (Switch, n.d). Talent booking and concerts marketing strategies have changed the overall sector with the acquisitions.
The concert industry due to the impact brought by the Governor’s festival now focuses on talent exclusivity, ticketing exclusivity and sponsorship exclusivity. Indeed, a new festival atmosphere has cropped through introduction of four stages by the Governor’s ball event, featuring all genres and mass attendances all which have brought a turnaround onto the concert industry. The concert industry has changed by adopting of A+ talent, unique and novel buskers and visual designs hence creating a new form of music experience. The concert industry due to changes from by the Governor’s Ball festival has adopted RFID technology in music concert festivals for example in making payments and other transactions.
References
Governorsballmusicfestival.com (n.d). The Governor’s Ball Music Festival, Randall’s Island Park, New York City, https://www.governorsballmusicfestival.com/info/
Eventbrite.com (n.d). Popcast Episode 1: The Future of the Music Festival with Gov Ball’s Tom Russell, https://www.eventbrite.com/blog/academy/popcast-music-podcast-music-festival-with-gov-balls-tom-russell/
The Switch (n.d). The Governors Ball Music Festival, https://www.theswitch.tv/wp-content/uploads/The-Switch-Case-Study-The-Governors-Ball-Music-Festival.pdf
