Firms Strategy and its Market Position
Google is irrefutably one of the Influential critical organizations in the universe. The American international technology company remains one of the primary shapers on the digital information era. It has led to numerous innovations including the technology-based and Internet-related products and services, and that has altered the manner in which persons use the web in the promotion, information dissemination and content creation (Tomczak, Reinecke & Kuss, 2018). To understand how Google has managed to climb the ladder and be one of the top companies in the world is through understanding its overall business strategy.
Google has a product strategy through service and product diversification. The company has often capitalized on the search technology but has later diversified to internet related services and products. That incorporates Google drive and Gmail, online advertising and publishing services. Diversification remains a key strategy and permits Google to open up fresh markets and at the same time, retaining the existing customers ( Merz, 2015).
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The company has achieved an expansion strategy through product and company acquisitions. That has enabled the company to expand to separate technology-based ventures. Some of the purchase made include the Android mobile operating system acquisition. The strategy allows Google to corner the diversified market of the technology-based clients.
The company has a revenue strategy that is carried out through online advertising. It allows positioning of Ads of numerous businesses across the world, and that assists Google to generate lots of revenues.
Google remains a global leader in technology monitoring. Google presently holds 66.4% of the market share on internet search while Microsoft has an internet search of 15.3%. Google contains the most significant share in the market. Google has a considerable market share of 50.2% above its closest competitor, Apple at 30.2% ("What are Google's Competitive Advantages”, 2018).
Job Pricing and Compensation Package for three critical Positions in the Organization
Google remains a suitable and an equal opportunity employer. Compensation remains a crucial element for every employee. That is defined by your position in the organization, expertise degree and level of experience. The reward for labor is salaries and bonuses, and that remains a key motivational factor for every employee ("Sales, Service & Support - Google Careers", 2018).
According to Grant (2016), Google incorporation compensates its workers an average of $ 112,909 yearly. The salaries occupy an average range of $ 67, 347 to $ 162,087 annually. Creative directors take home an average of $ 270, 198 yearly and that makes the team of highly paid professionals in the company. Another critical position that takes gets high compensation is the product manager, Software and receives a yearly average payment of $ 128,705. The other crucial job at Google is product marketing Manager who earns an average of $ 115,729 ("Sales, Service & Support - Google Careers", 2018).
Knowledge, Skills, and Abilities (KSAs) required in achieving the Organization’s Objectives
Google has a broad spectrum to cover with regards to its objectives. That, therefore, necessitates the use and development of specific knowledge, skills and abilities. Leadership skills take the leading skill and expertise for the top three positions at Google. Leadership is instrumental in allowing members of the organization understand and value the work of that particular profession ( Doeringer & Piore, 2014) . Communication skills are essential KSA for engaging and influencing the workforce. The company’s objectives need to be spelled out, and that requires practical communication skills. Teamwork is also an essential factor. It is crucial in pushing yourself and the team to engage in a joint course collectively. That assists in improving the knowledge, skills and experience and thus evolves with the organization thus helping in attaining the continuous professional development goals. Gaining an understanding of the organization’s context of operation is also instrumental. Quality professionals study the entire firm and embark on designing quality improvement strategies. Quality professionals give a holistic perspective of the product expertise, risk mitigation and compliance management. The employee should provide a balanced view of risk and opportunities within a business entity. Google is keen in such skills mainly at the company’s management level to assure its success in its product and service delivery.
Labor Market and the appropriate Labor Law Context
Cascio (2018) asserted that s ince the time that the employment recovery started in February 2010, there has been an addition of over 16 million jobs. That has thus led to the steadily tightening of the labor market. The workers have started realizing some wage growth, and there was a notable increase of 2.5 percent over the past year. The service sector industry has continued to rise.
It is essential for the Google employee’s to understand the context of the application of specific labor law. The labor laws were structured to protect the rights of the workers. Gaining the knowledge of appropriate law to use in a particular context can save an employee at Google lots of pressure. Cascio (2018) confirmed that t he labor law covers all cases concerning the legal relationship between employees, employers and the labor unions. Labor law addresses three significant contexts; the labor union attempts to organize the workers of an institution and to make the employer do recognition of the worker’s bargaining representative. Google employees are part of a labor union. Second, it comes handy in the event the union fights to negotiate the collective bargaining agreement. When the employer and the union disagree on the precepts of a legal interpretation and application of an existing contractual agreement between the two, then the labor law helps.
References
Cascio, W. (2018). Managing human resources . McGraw-Hill Education.
Doeringer, P. B., & Piore, M. J. (2014). Internal labor markets and manpower analysis . ME Sharpe.
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition . John Wiley & Sons.
Merz, M. (2015). Search in the labor market and the real business cycle. Journal of monetary Economics , 36 (2), 269-300.
Sales, Service & Support - Google Careers . (2018). Careers.google.com . Retrieved 14 February 2018, from https://careers.google.com/fields-of-work/sales-service-support/
Tomczak, T., Reinecke, S., & Kuss, A. (2018). Introduction. In Strategic Marketing (pp. 1-18). Springer Gabler, Wiesbaden.
What are Google's Competitive Advantages? . (2018). TurboFuture . Retrieved 15 February 2018, from https://turbofuture.com/internet/What-are-Googles-Competative-Advantages
