How to Assess Change Readiness in Your Organization

Charles Chocolates Company faces a lot of internal and external pressures which include social responsibility pressures from both the society and the employees who demand corporate social responsibilities and competition pressures. In as much as Charles may be a force for quite some time, new players like Cadburys and Hershey's have been trying to adopt better managerial. At the same time established brands like Nestle have also been giving Charles a cut-throat competition. To adequately answer to these pressures, the company, first of all, needs to put in place better mechanisms for corporate social responsibility for both its employers and clients. One way of doing this is through establishing customer care and employee welfare departments. These departments will be responsible for listening to the opinions and grievances of these parties, and then formulate plans to address these issues through ways such as salary increment and appraisals, and employee promotions. 

The other way to get the support of the community as far as the clientele is concerned would be through acts of corporate social responsibility which entails giving back to the community through charity and donations, building schools and supporting local programs financially. This increases the trust of the community and the clientele and helps build their confidence in Charles despite pressure to shift to other producers (Lindgreen & Swaen, 2010). Talking of competitor producers, it is essential that Charles rebrands to gain the competitive advantage these other producers seem to have. By modifying their production through sleek and flashy packages, producing different versions of chocolate that are of standard quality yet more affordable than the current ones being provided, and improving its advertisement plans to get to as many people as it possibly can help in broadening the market, thus, penetrating newer markets, while at the same time being able to retain the already existing clientele. 

References 

Lindgreen, A., & Swaen, V. (2010). Corporate social responsibility. International Journal of Management Reviews , 12 (1), 1-7.