The article elaborates on a research that argues that “brand loyalty” can be used to control weight. The author explains that when people are presented with food of their own understanding, they tend to eat less. This, he argues, is because they are not mesmerized by the complexity of the food presented before them. This body adjustment mechanism, allows obese people or children to control their eating habits. The author suggest that when watching weight or during a weight regulation program, participants should be presented with familiar food as a way of moderating their intake. He, however argues that the success of such a system depends on the ability of participants adopting an interest in specific foods.
The article is an important piece in addressing a common problem that’s affecting the members of the society. However, the article is not coherent in a way, as it uses technical language that use terms that are hard to understand the issues being addressed. This aspect of the article discriminates against those who cannot relate to such language. Also, the article is important as it addresses weight problem in a wholesome manner. Any person reading the article would benefit wholesomely from the information being presented by the author.
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I would recommend this article. This is because this article addresses the problem of weight and food consumption. It is a health piece that is relevant to every person. Secondly, the article presents a new perspective to the thought of weight adjustment. It being a research paper, it offers a different way of tackling the problem of weight that faces us or someone close to us. Thirdly, the article, at the end, gives tips on “how to harness one’s natural weight.” It is not only a research article, but it is also an educative piece.
Reference
Irwin, A. (2016). Brand Loyalty Could Help Control Weight. Science Articles. Retrieved On June 16, 2016 from: http://www.thenakedscientists.com/HTML/articles/article/brand-loyalty-could-help-control-food-intake/
