Generating a lead for gym membership involves both internal and external leads. Inner lead consists of asking members who are already enrolled in the gym about their family members, friends, and other individuals that may be willing to join the gym. External lead, on the other hand, involves approaching people in the community outside the gym and convincing them to join the gym through advertisements.
To generate external leads, I will visit various learning institutions and sports training facilities. That is because the majority of gym attendants are youths that are actively engaging in sports activities and want to be physically fit. I will visit the places during morning hours to catch up with the target audience before they engage in their busy daily schedule. I will grab their attention by handing out flyers and holding small local events for advertisement. An enticing introduction will build a rapport with the target population. A brief explanation of the importance of being physically fit will be necessary to create a rapport, and I will talk to them about the free trials and tour in the club to catch their attention. For the members already enrolled in the gym, I will tell them to provide details of some of their friends that want to join a gym. I will start by giving them incentives such as gym outfits. That will motivate them to train in the gym and attract their friends. Then, I will take the next step of standardizing their cost of training in the gym for the first few months. That will ensure I maintain them as customers and attract more individuals. The two steps will encourage them to provide me with details of their friends or even family members that want to join a gym. I will contact them and guide them on the way forward towards joining the gym sessions.
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Some of the materials I will use include business cards to be given to the audience, flyers, and posters to stick around as adverts and t-shirts with the print of the gym will equally be a necessary tool. To ask for the lead, a business card will play an important role. The card will consist of the gym information, including the location and phone numbers of individuals that can assist. An objection is expected, and I will handle it in a modest way possible. I will be persuasive and establish a good rapport as the best mechanism to manage dissent. Such is where I will not force any individual to attend the gym sessions. I will convince them to try the free trial first and make their judgment whether to continue later.
