Regarding the customer data that Camp Bow Wow Dog Park collects using it ID scanner system, it would be possible to mine the data to improve the overall customer experience as well as the organization’s operations. For instance, the mined data would provide relevant information relating to consumer data as well as customer trends. The organization would be able to record customer data in its database once they register for the loyalty program, which the ID scanner provides. Cap Bow Wow Dog Park can utilize the data for offline, Omni-channel, and e-commerce segmentation, providing it with a means of profiling its best consumers while tailoring the products it offers to specific customer groups. Since a loyalty program data allows a company to have an overview of the behaviors, preferences, and buying patterns of consumers, the organization would be able to utilize the information to allow it to revitalize its pricing, inventory management, and promotional planning (Olenski, 2014) . The data would also provide the marketers of the company with a means of measuring the outcomes of special promotions depending on extra purchases, reduced time between purchases, and utilization of extra channels.
The utilization of mined data would also make it possible to realize increased cart value. The company can utilize the data it acquires in an effort to up-sell or cross sell. It can consider providing after sales services once certain customers buy certain products, suggest the accessories that would work with the items customers buy, and offer discounts on associate purchases. Furthermore, the program might also offer relief by boosting demand in the event of low seasons (Ogino, 2918) . Once the customers realize they can realize additional value for the products that thy purchases, their chances of becoming loyal customers increase.
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With the realization of the fast mover advantage realized with the adoption of the ID Scanners, which would also function as loyalty/reward cards, the Cap Bow Wow Dog Park would also realize an increase in customer retention. The major drive behind loyalty programs revolves around retaining consumers by rewarding them for their repeated purchases. Loyalty prevails when people patronize certain stores, which they know, trust, or like regularly. Here, the customer loyalty program works as a tool for retaining consumers by offering them more solid motives for purchasing from certain firms and reinforcing the habits. With increased customer retention, an organization manages to increase its overall sales with the loyalty members spending more as opposed to non-members (Ogino, 2918) . These would also contribute toward increased growth of the enterprise due to their frequent purchases from the organization,
The technology that Cap Bow Wow Dog Park anticipates to introduce will also help the organization in minimizing the number of unprofitable customers. A major thing not considered frequently relates to the pros and costs attributed to loyalty programs, particularly where they lead companies to discard the customers that they do not need. By making sure to have a well-designed loyalty program, the company would have the capacity of segmenting its customers in a manner that would allow it to discover the unprofitable and profitable consumers. In this manner, the company would manage to discard the consumers who just purchase discounted products and avoid premium rages regularly. In the event of the profiles of the customers, they might end up costing the company more money than the one it generates. With the loyalty program by Cap Bow Wow Dog Park, the firm would manage to reward its better customers thereby reducing payouts to customers that do not generate profitability for the company (Stamps Direct, 2012) . Without any doubt, this would serve as the most efficient and effective means of retaining consumers that would allow the company to realize increased profitability.
References
Ogino, S. (2918). The 10 most important pros and cons of loyalty programs. Retrieved from https://www.annexcloud.com/blog/10-pros-and-cons-of-loyalty-programs/
Olenski, S. (2014). 8 reasons why loyalty programs are imperative for marketers. Retrieved from https://marketingland.com/8-reasons-loyalty-programs-imperative-marketers-109077
Stamps Direct. (2012). The advantages of loyalty cards for any size business. Retrieved from https://www.stampsdirect.co.uk/blog/2012/05/04/advantages-of-loyalty-cards/
