27 Jan 2023

118

How to Segment Your Audience for Greater Marketing Success

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Academic level: University

Paper type: Assignment

Words: 1579

Pages: 3

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The effective management of human resources provides an avenue for organizations to improve their performance. The department dealing with human resources focuses on developing an appropriate strategy for their organizations, remunerating employees, and performing staffing duties (Vulpen, 2019). The statistical data currently available indicate that companies invest in management programs that focus on fostering some increments concerning their human capital efficiency by a margin of 49%. Klynveld Peat Marwick Goerdeler International Limited conducted a study in 2019 involving 1200 professionals dealing with human resources in their respective institutions. The feedback provided indicated an inclination of 69% of the respondents to increase the input due to increased appreciation for their output. Additionally, committed teams experienced increased efficiency by a margin of 21%. The memo presents a review of journals to describe their texts, intended audience, and their respective writers. The International Journal of Management publications provides some useful insights into various aspects of human resource management. The memo informs the professor of the preferences associated with the journal's discourse community. 

Text Description 

In Prasad, Rao & Vaidya's "Gamification and Resource Pooling for Improving Operational Efficiency and Effective Management of Human Resources: A Case Study with an Ecommerce Company" published in 2019, the authors sought to combine gamification as a means of improving organizational productivity and the efficient pooling of resources. The motivation to use combined methodologies emanated from the increased glorification of e-commerce that provides an avenue for individuals to make online purchases globally. The study included some input from 120 employees in determining the benefits of gamification coupled with resource pooling in improving the outcomes affiliated with e-commerce undertakings. 

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On the other hand, "A Study on Assessing Expatriate's Challenges during an International Assignment: International Human Resource Management Perspective , " submitted by Dave & Makwana and released in 2016, focuses on highlighting the problems encountered by expatriates while carrying out international assignments. Additionally, the research highlights the professionals' expectations in line with the provisions underscored concerning global human resources management. The study integrates the perspectives highlighted by four expatriates due to the different sectors they serve that have contributed to their varied experiences. 

In comparison, Kumar & Prasad, in their issue entitled "Human resource management practices in multinational companies: A case study in Indian IT industry , " released in the 2013 issue of the International Journal of Management, evaluate the practices employed in IT companies operating in India to determine the strategies of handling human resources. Additionally, the authors focus on conducting a comparison among companies with a CMM level 5 certification. The researchers their objectives by applying the Cross-Case Matrix Methodology. The companies relied on for the study's completion included Infosys, HCL Technologies, TCS, and Wipro. 

The three issues use the ACS format. The texts integrate simple words that align with the topics under discussion. Thus, the authors avoid using jargon to ensure that the intended audience understands the text quickly. The articles have a discernible structure. More specifically, the journals commence by introducing the topic and writers. An abstract provides the papers' summary. Furthermore, the three articles include keywords, an introduction, literature reviews, the presentation of results from the secondary and primary data evaluated. Even so, the issue entitled "Gamification and Resource Pooling for Improving Operational Efficiency and Effective Management of Human Resources: A Case Study with an Ecommerce Company" excludes the research methodology section. In comparison, "A Study on Assessing Expatriate's Challenges during an International Assignment: International Human Resource Management Perspectiv e " highlights various aspects, including the methodology used, the scope of research, the sampling plan, and the limitations anticipated when conducting the study. The three articles incorporate a conclusion restating the writers' arguments. 

In some cases, the documents incorporate sentences with more than 21 words. For example, the conclusion in "Gamification and Resource Pooling for Improving Operational Efficiency and Effective Management of Human Resources: A Case Study with an Ecommerce Company" includes a sentence comprising of 89 words. Additionally, the smallest paragraph consists of three sentences. On the other hand, long lines have over eight lines. The variation evident in work becomes apparent where the author uses statistics and other examples to support their claims. Moreover, the writers use logical arguments after reviewing the available empirical evidence to support their hypothesis. 

The issues integrate various forms of technical materials to verify their claims. For instance, "Gamification and Resource Pooling for Improving Operational Efficiency and Effective Management of Human Resources: A Case Study with an Ecommerce Company" uses a theoretical framework for the development of an appropriate argument. Additionally, it relies on the researchers the Maslow's hierarchy of needs. On the other hand, "A Study on Assessing Expatriate's Challenges during an International Assignment: International Human Resource Management Perspective" uses visuals. For example, the study includes a research model that elaborates on the challenges anticipated regarding completing international assignments. Model 1.0 highlights the problematic factors expected by Indian expatriates when accomplishing their job-related tasks overseas. Lastly, " Human resource management practices in multinational companies: A case study in Indian IT industry " relies on the Michigan model to advance its claims on the necessity of ascertaining that the strategy used by a business aligns with an enterprise's structure and practices applied for the management of its human resources. 

The Intended Audience 

In their article, Prasad, Rao & Vaidya (2019) target enterprise executives responsible for ascertaining the highest level of productivity from available resources. Similarly, Dave & Makwana provide some insights on companies' appropriate strategies to ease expatriates' transition to respective host countries (2016). Lastly, the publication by Kumar & Prasad (2013) targets HR personnel. It provides insights into the Indian IT industry's problems concerning recruiting, training or retaining workers. Thus, practitioners can have an in-depth understanding of the pitfalls expected in the dispensation of the duties. As a result, HR professionals can develop the appropriate mitigation strategies to enhance their capacity to retain employees, ensure their career development, and virtually eliminate any challenges encountered in implementing training initiatives. 

The writers address an audience with the relevant skills of running companies and ensuring that they have access to adequately trained personnel. The technical know-how implied by the documents includes hiring workers, facilitating training programs, undertaking the duties commonly associated with the management of human resources, and conducting performance appraisals. Furthermore, the journals indicate that the individuals targeted wield the mandate to delegate some international assignments and undertake the necessary expatriation and repatriation processes. The articles also highlight its readers' mandate to enhance their organizations' productivity by monitoring behavioral changes among workers and ensuring they stay adequately motivated. 

The text reveals that the targeted audience has a preference for real-life examples. According to Prasad, Rao & Vaidya (2019), the effective combination of resource pooling with gamification contributes to efficient engagement when integrated with online platforms, including WhatsApp and Twitter. The authors emphasize the importance of utilizing global positioning systems to achieve the intended impacts on e-commerce, similarly, Kumar & Prasad (2013) business study on notable companies operating in India. In comparison, Dave & Makwana (2016) capitalize on the readers' propensity to prefer expatriates' personal experiences for the advancement of their argument. 

Writers' Description 

Mruthyanjaya Rao M works for the Rashtrasant Tukadoji Maharaj Nagpur University together with his colleague KDV Prasad. The authors have established themselves as authorities in dealing with various aspects of improving organizational efficiency by capitalizing on available resources. On the other hand, Rajesh Vaidya extensively focuses on management technology and affiliates himself with the Shri Ramdeobaba College of Engineering & Management. The scholar's technical knowledge relates to applying innovative strategies for the efficient management of operational enterprises. 

Dr. Govind Dave has established a decorated career as an academician. Additionally, he holds lectures in various institutions such as the Charotar University of Science and Technology and the Indukaka Ipcowala Institute of Management. Dave acts as a faculty member with indispensable knowledge of managing expatriates and other organizational workers in the schools. In comparison, Kirti Makwana serves as an assistant professor at the Indukaka Ipcowala Institute of Management. Just like Dr. Govind, he also provides his services in CHARUSAT. Despite the technical knowledge attributable to the scholars, they strive to integrate understandable language in the article. Thus, their audience can understand the intended message easily and applied in their respective organizations. 

M.Sudheer Kumar serves as an associate professor affiliated with the Rajeev Gandhi Memorial College of Engineering and Technology. In comparison, Prof. P.Balaji Prasad serves the Sri Venkateswara University. The professor has become notable owing to his contributions to the department dealing with management studies. In their article, the scholars highlighted an inclination to guide their readers to conduct a thorough evaluation of multinational companies to determine their human resource management initiatives. Thus, the audience can determine the areas that require some improvement to enhance efficiency and ensure desirable results. 

A Review of the International Journal of Management's website 

The journal provides an avenue for management personalities to carry out some exploratory analysis of various topics about handling human resources. The International Journal of Management provides a platform through which scholars and interested parties can internationally engage in argumentative progression. IJM seeks to promote increased research and innovation initiatives by continuously recruiting professors and industry professionals in addition to research scholars. The IJM emphasizes the need for big achievers and individuals interested in academia to submit original theoretical articles, case studies, meta-analyses, or even empirical studies to enhance the journal's perspective. Among the aspects elaborated on the website include dates for the publication of upcoming issues. In 2020, scholars had to provide their contributions by July 25 (International Journal of Management, n.d.). Authors expect confirmation emails after IJM receives their manuscripts. The documents become subjected to plagiarism checkers, and editors conduct assessments to determine their primary quality. 

Furthermore, the editors also conduct some double-blinded reviews of the work provided. IJM exempts writers from the publication fees commonly levied by other periodicals. Professors and students can enjoy special discounts in situations where charges become applicable. The initiative operates under the Globeedu Group's mandate to advance research endeavors aligning with ISO 9001:2008 certifications. On the website, IJM explains some of the benefits that its content contributors can anticipate. More specifically, the articles published would become subject to online promotion. 

Conclusion 

The management of human resources requires taking into account various aspects by the corporations involved. The discourse community evaluated in the memo indicates a propensity to focus on multiple elements that impede organizational efficiency. More specifically, the factors examined predominantly relate to company employees operating domestically and internationally. The authors extensively use simplified language to foster an understanding of aspects of workers' efficient management. 

References 

Dave, D. G., & Makwana, K. (2016). A Study on Assessing Expatriate's Challenges during an International Assignment: International Human Resource Management Perspective . International Journal of Marketing and Human Resource Management, 7(2), 23-35. 

International Journal of Management. (n.d.). Guide for authors . The IJM. Retrieved from https://www.theijm.com/guide-for-authors 

Kumar, M. S., & Prasad, P. B. (2013). Human resource management practices in multinational companies: A case study in Indian IT industry . International Journal of Management, 4(5), 20-32. 

Prasad, K. D. V., Rao, M., & Vaidya, D. R. (2019). Gamification and Resource Pooling for Improving Operational Efficiency and Effective Management of Human Resources: A Case Study with an Ecommerce Company . International Journal of Management (IJM), 10(6). 

Vulpen, E. V. (2019, November 16). 7 human resource management basics every HR professional should know . AIHR Digital. Retrieved from https://www.digitalhrtech.com/human-resource-basics/ 

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StudyBounty. (2023, September 15). How to Segment Your Audience for Greater Marketing Success.
https://studybounty.com/how-to-segment-your-audience-for-greater-marketing-success-assignment

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