In the contemporary business setting, company leaders have the role of communicating to their employees, customers, and the owners of the firm either directly or indirectly regarding the company performance and other matters ( Hoogervorst, Van der Flier & Koopman, 2004) In the context of the presented case, the recall of the Rock ‘n Play Sleepers due to reports of deaths, a multi-approach communication strategy would be ideal. To be precise, communication to customers will encompass social media outlets and on the company’s chart enable website. Communication via Facebook will allow the company to reach its vast consumer population since the message can be shared by individual users on the platform. Also, the platform allows consumers to ask question and seek further clarification regarding the recall. For purposes of enlightening employees and shareholders about the progression of the recall, memos and emails will be used to facilitate communication.
The goal of choosing a communication medium with a vast reach is to curb the usage of the Rock ‘n Play Sleepers and save more children from injury and even death resulting from the poor functionality of the equipment.
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Since the audience will see that the company is taking necessary measures to warrant the safety of the consumer, it is likely that audience will resonate with the message and respond positively. Furthermore, the message will not be resisted since the recall request seeks to ensure the wellness of children is catered for, and consumers are compensated the money they spent in acquiring the Rock ‘n Play Sleepers.
I know a vast subset of my audience population will be constituted of parents, and as such they will prioritize the safety of their children over other priorities and needs. Therefore, by conveying my message in a remorseful tone and demonstrate eagerness to fix the problem, my message will receive with little resistance.
References
Hoogervorst, J., Van der Flier, H., & Koopman, P. (2004). Implicit communication in organizations. Journal of Managerial Psychology , 19 (3), 288-311.
United States Consumer Product Safety Comission. (n.d.). Fisher-Price Recalls Rock ‘n Play Sleepers Due to Reports of Deaths. Retrieved from https://www.cpsc.gov/Recalls/2019/fisher-price-recalls-rock-n-play-sleepers-due-to-reports-of-deaths .
