Many modern women have to perform multiple functions, unlike traditional women who only catered to the needs of their families. Besides providing for the family’s everyday needs, many of them have to carry out other functions. These include going to work and carrying their work back home as they return from work. Therefore, many of them require assistance in taking care of their young infants, even in the absence of the nanny. Therefore, this business venture focuses on marketing toys to the children, specifically designed to keep them busy and occupied. These toys will be beneficial since they assist mothers in taking care of their infants while performing their other duties at the same time.
Modern toys are built to be lifeless, necessary and meaningless to the mother and the child. Moreover, they are created with the sole intention of keeping the child disconnected from the mother, and this causes miscommunication between the mother and the child. These toys will be built with an integrated feature that seeks to make them lively and productive (Clark, 2018). The mother will have a wrist band fitted to the toy that will measure the child’s ambience, temperature, temperament, and difficulties. The toys will be equipped with cameras and sensors that not only interact with the child but also collect data about the child (Holmes, 2018). The toys will communicate this information with the mother so that the mother knows the whereabouts and the feelings of the child at any given time. Primarily, these toys will be run by Artificial Intelligence fitted with emotional Intelligence.
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People will find these toys revolutionary since they will have an advantage added to them. These toys will mainly be “nannies” to the child. This is because it will soothe the baby when the baby needs to sleep. Moreover, they will keep the baby calm and will act as the eyes of the mother while she will be doing other chores around the house. Furthermore, they will help the mother keep track of the baby’s essentials and will help her realize any health conditions that may be out of order as soon as they occur. The toys will be made in different forms, for instance, teddy, a dummy doll. They will be interconnected and will be shipped in sets. This is because some babies may be interested in dolls for one moment and cars in another moment. Additionally, the toys will have a component sucker for the baby to suck on and keep busy. This sucker will measure essentials like baby temperature, blood pressure, heart rate, and other body parameters.
My skills in sales and marketing of toys will enable me to market the toys to a broad audience of both experienced and new and inexperienced mothers alike. This will allow me to sell to a broad audience and convince them about the benefits of the toys. My technical experience in the development of toys will also prove fundamental in the essential and crucial stages of designing and manufacturing the toys. New mothers best represent my primary group of potential customers. This is because new mothers have the most difficulty in dealing with young infants since they lack the needed experience to understand what they need at al times. Therefore, equipping them with the ability to trace their children’s body essentials will help them to diagnose issues better and make the right judgment.
Although regular toymakers are my primary competitors, I believe my product will stand out. This is since it has the added advantages of Artificial Intelligence and Emotional Intelligence. These are also my two core strengths, coupled with the fact that my toys will be marketed as an ecosystem or a set of toys. Therefore they will give the consumer a wide array of choices. I will use this by creating a wide variety of toys that will collectively attract many mothers and infants alike. My weakest area lies in selling the AI and EI concept to new and experienced mothers. Although it will be difficult at the start, I will use adequate sensitization and education to make them understand.
References
Clark, K. (2018). Social Media for Direct Selling Representatives: Ethical and Effective Online Marketing, 2018 Edition. New York: Connections Press.
Holmes, S. (2018). Social Media Marketing 2018: How to Boost Your Company's Success with Facebook, Twitter, Instagram and Co. New York: CreateSpace Independent Publishing Platform.
