In the contemporary world, there is need for faith-based institutions to develop their marketing ideas based on the ability to inspire and educate individuals through athletics. The mission statement of any facility should be aligned with a strategic planning process that will be developed according to the priorities of this department. A sound marketing idea also needs to tailor to all students as a part of an unmatched educational experience that unifies the spirits of all learners, staff, faculty and alumni. The success of a marketing idea that defines the athletics department’s mission is highly dependent on the advertisement strategy that is applied ( Spoelstra, 2010 ).
Selecting a good marketing idea for a faith based institution should be based on the religious framework that guides the establishment ( Weight & Zullo, 2015 ). Educational and communication efforts comprised of advertisements and promotions serve as effective methods of achieving an effective marketing idea. The target audience should be identified as an integral part of the plan to sell the idea to a wider demographic. In this case, social media marketing will be used as the main strategy for the institute. According to Pedersen (2011) , many institutions use this idea as an effective tool that attracts a new fan base by reaching out to a broader audience as messages are shared out socially.
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Facebook and twitter will be used as the main websites to update individuals on the progress of the institution’s teams and any upcoming contests and events. Images and videos of matches and athletic activities are posted on these sites as a means of engaging fans on the departmental development. The institution will be able to spread news and involve the target audience on its education-based athletic program by improving the impact of athletic activities on the students, parents, administrators, school boards, faculty, and community members ( McClellan, King & Rockey, 2012 ).
References
McClellan, G. S., King, C., & Rockey, D. L. (2012). The handbook of college athletics and recreation administration . San Francisco, CA: Jossey-Bass, a Wiley imprint.
Pedersen, P. M. (2011). Contemporary sport management . Champaign, IL: Human Kinetics.
Spoelstra, J. (2010). Marketing outrageously redux: How to increase your revenue by staggering amounts! Austin, TX: Bard Press.
Weight, E. A., & Zullo, R. H. (2015). Administration of intercollegiate athletics . Champaign, Ill: Human Kinetics.
