Social media has a significant impact on the life of contemporary artists, both in negative and positive ways. By use of social media platforms, artists can increase their fan base internationally over a short spell. This is made possible by the increased variety of platforms, including Twitter and YouTube. Artists get to market their productions on an international market without having to travel and gain access to global events. This is after potential event firms get interested in their creations and hire the artist services for the events.
Despite the numerous advantages, disadvantages are also exhibited. Artists have to invest a lot in their productions during the early stages of brand building. They also face increased cyberbullying cases and low payments from copyright schemes. Brand building is the primary objective of any artist. Present-day artists invest a lot of money during their early stages. Due to increased competition, the upcoming artist has to keep up with the pace of expensive videos uploaded on social media platforms. The high cost of studio sessions, photography, and video shoots tend to deeply dig into their pockets, with little or no returns during their early stages. Increased rates of cyberbullying on social media is also a major challenge. Abusive comments on content uploaded on social media platforms lower their self-esteem. Hacking of social media profiles, majorly experienced by upcoming artists, whose accounts are yet to be verified is also a challenge. Lastly, artists have to copyright their production to prevent them from being reused by others. The copyright schemes pay the artist depending on the number of views the production gains. Over the years, artists complain about inadequate payments from copyright firms.
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From the mentioned perspectives, struggling persists. The only differences are the evolving types of struggles and the nature of opportunities.
