AT&T is a telecommunication company that has a platform for selling phones and provision of internet and other services. A fundamental business problem that the organization might face is competition. Competition might arise from other companies that are in the same line of operation and provide similar services. An example is Telcom, which is also a telecommunication company that deals with internet service providers. An organization needs to gain a competitive advantage so that it can remain afloat in the market. If the competition is stiff, each company needs to devise strategies that will enable them to gain the required competitive advantage. It is from the designs that a company like AT&T can be able to realize set goals and objectives. Certain factors contribute to the problem of competition. One is the number of suppliers where AT&T are is not the only network service provider or has a platform for selling phones. Even an organization like Apple has a platform for phone selling. Another factor is the feature of the products in AT&T. They need to be able to satisfy the consumers' needs. If AT&T takes advantage of data from social media sources, they can be able to deal with the issue present effectively.
One example of social media source is Twitter. The social media platform is very crucial in monitoring the behavior of consumers towards a product. The type of data collected from Twitter is the level of utility of the consumers of products. On a social media source like Twitter, it is possible to create an opinion poll. The main aim is to make the consumers of a product provide a review of their experience with the commodity. The vote is a source of data that is crucial in the decision-making process of a company. Other than the level of satisfaction of the consumers, Twitter can provide information on the target market. Most users of the social media source are Millenials. Thus, an organization can gain information on the marketing strategy they need in advertising their products (Brown & Hayes, 2013). Information on utility level and marketing strategy informs the decision of the management in an organization. For instance, the government can make decisions o if they need to make changes on their target population to improve the quality of their product. It all depends on the response that they will get from the users.
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Another social media source is online research through a search engine like google. Research to get data is mainly done when an organization like AT&T wants to know how its competitors are performing. Information that they can get includes the pricing of a competitor’s product and services. Price information will make the management decide on the range that they need to set theirs. The prices should not be high are they will not be affordable. People would prefer the services from the opponent company. Also, the prices should not be too low as the organization can run into losses. Another piece of information from the source is the marketing strategy that the company is using. In general, the original is crucial when making a comparison with another company. It is also possible to obtain information on how the consumers of the competitor’s organization and responding to their products (Aaker, 2010). From the data, the management can decide what can be done differently to attract the customers. For instance, they can consider promoting their services of discounts of purchases reaching specific amounts.
References
Aaker, D. (2010). Brand it or Lose it. Journal of California Management Review, 50 (1), 8-24.
Brown, D. & Hayes, N. (2013). Influencer Marketing: Who Really Influences your Customers? Routledge, London. Press.
