Social media offers opportunities to athletes who connect and share both photos and opinion online through platforms. According to Farkas & Farkas (2002), websites provide broad accessibility that speeds up communication and interactive ability, which make them appealing to the young generation. Athletes are to maintain a high level of ethics on their media profiles to have an edge on their academic and professional endeavors in the future. Inappropriate remarks on athlete’s media profiles end up embarrassing their teams and demoralizing the crew through levels of competition as they have a large following on their media platforms.
Athletes are to be encouraged to focus on the good that social networking offers, for instance, promotion of the sport and job opportunities instead of targeting their response to the latest scandal on Twitter or Instagram. Social networks are tools for growth rather than merely passing the time, to help athletes realize their positions within schools and communities. According to Herring (2015), athletes use twitter for self-reporting and ephemeral use that are potential time bombs as they pose to be threats to their future ambitions.
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Student-athletes are to use their visibility online to drive community development and attendance at their games to build their brand. Such efforts help them athletically and academically to get jobs in media. Besides, athletes can be in communication with their mentors and other professional athletes that allows them to establish skill and leadership skills.
Conformity to principle measure is through coaches setting up good moral examples by posting useful content for them to access. Athletes are to be engaged in promoting upcoming events and as they have social following to foster attendance. Coaches can realize the measure of right online behavior by participating the athletes on a talk about whom they follow and what they learn from their followers and engage them on how they are likely to handle scenarios such as consecutive losses to evaluate them.
References
Farkas and Farkas, Mayer, K. R. (2002). Colleges and universities all atwitter: Constitutional implications of regulating and monitoring student athletes' Twitter usage. Marq. Sports L. Rev. , 23 , 455.
Ferriter, W. M., Ramsden, J. T., & Sheninger, E. C. (2011). Communicating & connecting with social media . Bloomington, Ind: Solution Tree Press.
Herring, M. Y. (2015). Social media and the good life: Do they connect? Jefferson, North Carolina: McFarland & Company, Inc., Publishers
In Sobaci, M. Z. (2016). Social Media and Local Governments: Theory and Practice . Cham : Springer International Publishing : Imprint: Springer
