In the wake of technological advancements and online marketing, almost every business is venturing into blogging. Business blogging is the creation of relevant content of a business and posting it on the internet. The blog is often linked to the company’s official website. The purpose is to reach customers and contribute positively to the company’s growth. Blogging is essential for any business in this age as it aids in getting in touch with clients through the internet whose use has proliferated over the years. Blogging increases the visibility of a corporate by expanding its search traffic. (DeMers, 2015) As more posts are put up, the search engine indexes the blog posts hence they appear in searches related to the displayed content. This increases the number of internet views and drives potential clients to the company’s website. This, in turn, leads to improves customer base and the company’s overall profitability.
Employees should be fired for indecorous comments posted on blogs. They should be able to think rationally before displaying negative information on their public blogs. Material that presents the company in a bad light is likely to jeopardize its operations. Although employees may use the First Amendment’s freedom of speech rights, this only protects them from suppression by the government, not their employers. (Lucas, 2011) To avoid being fired, employees need to learn to shun comments aimed directly at their employers, coworkers or bigoted texts. This will encourage better use of the blogs and adequate problem-solving habits.
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Wikis are easily accessible since there are no restrictions to the public. They update information almost expeditiously. It can also be used on a variety of applications. Anyone can edit wikis contents therefore there is a risk of misrepresentation of delicate data. The tools are only available on internet connectivity. It might also be open to crimes such as conning and vandalism.
References
Demers, J. (2015). The Top 10 Benefits of Blogging on Your Website. Forbes. Retrieved from https://www.forbes.com/sites/jaysondemers/2015/05/28/the-top-10-benefits-of-blogging-on-your-website/#3fa1c9011177
Lucas, S. (2011). Yes You Should be fired for that Facebook Post (No Matter What The Feds Say Next Week). CBS Interactive . Retrieved from
https://www.cbsnews.com/news/yes-you-should-be-fired-for-that-facebook-post-no-matter-what-the-feds-say-next-week/
