Name : Joe Belliotti
Job Title : Head of the Global Music Marketing
Department : Marketing
Company : Coca Cola
Industry : The Beverages Industry
Bibliographical Summary
Joe Belliotti has been working for the Coca Cola Company as the head of the global music marketing since 2010. He developed his interest in the corporate world before he joined the company while working in the music industry. He helped the company produce theme songs for its global marketing campaign when it had started developing an interest in music. He has managed to cross over to the corporate world, though not smoothly since much of his earlier career was spent in the music arena. He spends his time working on improving the company’s market base through the production of new marketing songs such as the ‘Taste the Feeling’ theme song that is currently trending.
Personal Attributes and Interests
Joe loves music, and his greatest ambition at Coca Cola is to evolve and expand the association that his company has with music. His passion has been effective during the development of global theme songs such as Open Happiness, which was the official theme song for the FIFA World Cup in South Africa in 2010. He was also worked with Drake on the Sprite global campaign, Spark, in addition to others. His commitment to incorporating music into the marketing campaigns of the company clearly states his levels of commitment to its overall corporate success.
Delegate your assignment to our experts and they will do the rest.
Current Focus
FIFA World Cup, Russia
The focus of Belliotti is on the production of a new theme song for the FIFA 2018 World Cup in Russia. He hopes to come up with a song that will revolutionize the experience of the firm with marketing strategies.
Partnership with Spotify
Joe feels that striking a partnership with Spotify was the best thing he has ever done with Coca Cola since it allows him to share his creativity with the customers within a short time. Spotify allows the clients to stream and find lyrics to the advertising songs, which makes the songs easy to memorize and identify.
Corporate Growth
He notes that Coca Cola’s commitment to being the global leader in the beverages industry should be sustained by strong marketing campaigns, which is why he works to keep producing the best theme songs.
Key Challenges
Change Management: The fact that Joe transformed from a music producer to a manager at Coca Cola meant that he experienced a challenge in the manner he was to operate. He notes that change management was not easy for him, which meant that he took more time to adapt to the new environment.
Cultural Incompetence: Coca Cola seeks to be culturally relevant to all communities around the world with its products. Therefore, Joe has to keep learning how his theme songs will suit to the different cultures that make up his audience.
Key Success
Taste the Feeling: Joe directed the production of one of the most successful theme songs for Coca Cola, Taste the Feeling, which has been popular with audiences across the world.
Spotify : Coca Cola’s relationship with the music industry has grown significantly in the recent past because of the partnership with Spotify that Belliotti steered it to sign.
Cultural Competencies: Joe has learned to adapt to the new working environment and to continue the production of advertising music that appeals to different cultures around the world.
Key Failure
Belliotti notes the fact that he has not succeeded in taking the Coca Cola Campaigns to Cuba as his main failure. However, he attributes this failure to the fact that the US has long-term trading embargos with Cuba.
Key Lesson
Understanding the cultural diversities of the people around the world is the most fundamental element of success in global marketing, especially using music.
