Since the community around the Evan Edward Worthing High School is not in a good position to raise the funds needed to help the cause of the school, it is imperative that a fundraising model that will counteract this issue be adopted. Therefore, after looking into all available fundraising models that could help the state of the school, I settled on peer-to-peer fundraising model as I believe it is the best option for the school's cause. This social fundraising model works by empowering individual supporters who are willing to work on behalf of the school. Moreover, active supporters can reach out to their networks via social media and other networking sites to further encourage others to give to the schools cause through online donation page (Fundly) .
Personally, I believe this is the best model that will be of benefit to the school as it helps in building current relationships with the community. The model does not only assist in acquiring new donors, but it also seeks to develop continued relationships with these donors (Smith, Windmeijer, & Wright, 2015) . In this process, the donors are retained while at the same time they can get a new perspective into the work of the school which gives them an invaluable window into the school's cause and the efforts the school is putting to serve its mission (Castillo, Petrie, & Wardell, 2014) . By donating the little they have, the people in the community get to encourage those within their social networks to give to the cause of the school.
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Furthermore, this model is a tool for boosting donor acquisition in that by activating loyal and passionate supporters as fundraisers; the school will be in a position to get access to new audiences of successful donors (Fundly) . Consequently, seeing the state that the school is in, the peer-to-peer fundraising model will help the school to raise money quickly and efficiently since the fundraising can be done online thus cutting down on costs. Furthermore, this model facilitates in increasing awareness of the cause of the school in that through social fundraising; opportunities become open as broader networks are informed on the mission of the school which further helps in opening doors for acquiring more willing donors (Castillo, Petrie, & Wardell, 2014) .
References
Castillo, M., Petrie, R., & Wardell, C. (2014). Fundraising through online social networks: A field experiment on peer-to-peer solicitation. Journal of Public Economics, 114 , 29-35.
Fundly. (n.d.). 4 Big Peer-to-Peer Fundraising Benefits for Nonprofits and Individuals. Retrieved May 2018, from Fundly: https://blog.fundly.com/peer-to-peer-fundraising-benefits/
Smith, S., Windmeijer, F., & Wright, E. (2015). Peer Effects in Charitable Giving: Evidence from the (Running ) Field. Economics Journal, 125 , 1053-1071.
The Modern Nonprofit. (2017, July 25). PEER-TO-PEER 101: Classic campaigns to get you started. Retrieved from The Modern Nonprofit: https://themodernnonprofit.com/p2p-101-classic-campaigns/
