Introduction
The economy was fueled into a freefall, coupled with experiences of record unemployment across the nation by 2008 (Parkin et al., 2017). Of note is that the industry that was heavily affected was the automotive manufacturing. Although the major US manufacturers of automobiles received the majority of media attention as a result of government bailout, those affected the most were local car dealerships (Parkin et al., 2017). You may have realized that as our economy has started the recovery process, automobile sales and servicing has bounced back to operation. We have developed this proposal to enable you understand our most effective strategies for ensuring that we offer you the best dealership in auto sales and servicing.
Current Situation
According to the current trends in the automobile sector, new sales of cars are increasing steadily. This pattern is also profiting the used car industry, lowering consumer costs as well as boosting company inventories. Many customers, however, are still cognizant, and the decision to move ahead is being perceived as a serious fiscal decision. Car buyers are watchful for information concerning how they can save their finances on next vehicle purchases (Parkin et al., 2017). Despite these perceptions from the public, we are in a position to prove the availability of used and new vehicles, and also able to offer strategies to enable you save money through our dealerships. The trends in automotive industry, in reference to gross margin, are presented in Chart 1 below.
Delegate your assignment to our experts and they will do the rest.
Chart 1: Auto Industry Gross Margin
Source: Parkin et al. (2017)
Project Plan
The following strategies will define the strategies to ensure our customers receive the best from auto dealerships with SturdTires:
Putting together a team of experts and experienced professional in auto sales and car servicing
Securing a perfect high-traffic base
Creating a logistics department through a network of suppliers to allow selling and buying products that are characterized by quality and reliability at competitive prices.
Ensuring client satisfaction through encouraging integrity, honor, and value.
To achieve the above objectives, we have assigned roles and timeline for the project to enable our company serve its customers as suggested in this proposal. The capital required for marketing, advertising, office supplies, rent, consultation, creation of a web page, and start-up investment cars will be sourced from the Bank of America. We estimate a capital of $4.2 million to cater for the above listed requirements. The board will be responsible for sourcing these finances from the bank, and we expect the process to last 3 months due to servicing of the loan request. We have, in place, a team of experts recruited from some of the major auto manufacturing companies in Detroit. We expect the business to begin immediately when the loan is in company’s bank account.
Conclusion
From the plans we have presented above, we are sure we will attain success because SturdTires offers something unique; a pleasant auto purchase experience. The company is sure to develop a buying environment that involves a great deal of our customer’s preferences and needs. Our concern is sell a professional service as well as an experience in automobile purchase that will bring clients back again, along with referring family and friends. SturdTires projects an optimistic gross margin above the sector’s average. In a nutshell, we will achieve success because of the experts we have gathered as well as the determination and drive of the owners.
References
Parkin, R., Wilk, R., Hirsh, E., and Singh, A. (2017). 2017 automobile trends. Price Waterhouse Coopers. Retrieved July 24, 2017, from https://www.strategyand.pwc.com/trend/2017-automotive-industry-trends
