Introduction
This paper focuses on Facebook as an organization by looking at some of the potential problems and issues that it might address with a research study. It also involves a highlight of prevalent indicators in demonstrating effectiveness in using research studies, the manner in which the company might use secondary and primary research as well as future expansion of research and the rationale used.
Discussion
A brief description of Facebook
Facebook was founded in 2004 and is a company that deals with the provision of social networking services across the globe. Currently, the social network owned and controlled by Facebook, Inc. has over 800 million active registered profiles belonging to individual users, groups, and corporate organizations. The social network platform run by Facebook allows its users to register their profiles, find friends, share photo and videos as well as exchanging messages with different people from all over the world (Yung, 2017).
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Potential problems or Issues that Facebook might Address with a Research Study
Facebook might adopt a research study in addressing issues of data security and breach of ethical guidelines which happen to have raised serious concerns in the recent past. It would be appropriate for Facebook to conduct a research study with the objective of finding sufficient factual information regarding the issues raised by scholars and others concerned stakeholders regarding the safety of personal data in its custody. Recently, Facebook has found itself dealing with the need to address the extent to which a considerable portion of the personal data belonging to its users found its way to a third party. It is alleged that Cambridge Analytical, which is a data harvesting company based in the United Kingdom improperly gained access to the social network run and controlled by Facebook and acquired users' data for usage in serving political interests. This scandal has been termed as a breach of personal information security and ethical requirements (Yung, 2017).
As such, it would be in the interest of Facebook to attempt to address the concerns following this scandal by conducting a research study to obtain and analyze the views of its users and other relevant stakeholders regarding its ability and performance in meeting the set standards of ethics and security if personal information and data. The other potential issue that Facebook might be keen on addressing either presently or in future is an analysis of the existing and target markets. In this respect, it would be crucial for Facebook to conduct a comprehensive research study to establish sufficient and accurate information about the trends in the market that would be important for decision-making process when it comes to any new product or service that the company may be interested in introducing. Such a study would not only assist the company in knowing the changing needs of its users but also the most appropriate timing in addressing those needs and the associated expectations (Yung, 2017).
Prevalent Indicators of Demonstrating Effectiveness in using Research Studies
Research studies play a critical role in guiding an organization towards making informed and effective decisions on different issues affecting its operation. The effective use of research studies by Facebook in addressing the issues that concern its operations may be demonstrated through some certain prevalent indicators. One of such indicators includes the regular adjustments, changes, and improvements that have been carried out by Facebook on its social networks systems in the recent past with the objective of incorporating some of the findings and views obtained from such studies. Another prevalent indicator can be found in the new developments such as marketing platforms that Facebook has been able to introduce and refine over time depending on the preferences and need of its customers. Such indicators and developments imply that Facebook as an organization has been able to use studies effectively to facilitate its operations as well as addressing emerging issues (Diamond, 2012).
How the Company might use Secondary and Primary Research
Facebook might use secondary research as a means of acquiring supportive and critical information that would play an important role in reinforcing or complementing the information and data already obtained through conducting primary research. In this case, Facebook would rely on information obtained from others research studies. Furthermore, Facebook might consider using primary research to obtain first-hand data and information on how to enhance its service and improve its customer experience. Facebook would prefer to use primary research a means of ensuring that it obtains accurate and reliable data and information (Yung, 2017).
Future expansion of Research and the Rationale
To expand it's research, it might be necessary for Facebook to consider widening the scope of its coverage regarding acquiring primary data and information. A wide and broad database would improve the research by ensuring that as many views and opinions as possible are captured thus raising the credibility and reliability of the research findings and outcomes. The rationale for achieving this expansion would involve adopting the services of other social networks to aid in reaching as many targeted individuals as possible. Another thing that might be done by Facebook to expand its future research is to try and make adjustments or changes to the techniques and models used in carrying out the research. In this regard, it would be important for this organization to adopt more efficient techniques, models, and systems of researching a way of reducing the duration taken thereby expanding the area of coverage. The rationale for facilitating this expansion would entail the incorporation of technological advanced program and operations to improve the research techniques used. Moreover, the incorporation of technology would assist in eliminating research barriers and minimize errors that would otherwise interfere with the reliability of the research outcome (Diamond, 2012).
Conclusion
Having explored and analyzed Facebook as an organization and the prevalent indicators in demonstrating effectiveness in using research studies, the manner in which the company might use secondary and primary research as well as future expansion of research and the rationale used, it is clear that research studies play a crucial role in improving the operations of organizations.
References
Diamond, S. (2012). The Facebook Effect: Secondary Markets and Insider Trading in
Today's Startup Environment. SSRN Electronic Journal . doi: 10.2139/ssrn.2025494
Yung, C. (2017). From Digital Divide to Facebook Divide, Reconstruct our Target Market
Segments with Facebook Native and Facebook Immigrant. Jaipuria International
Journal Of Management Research , 3 (1), 8. doi: 10.22552/jijmr/2017/v3/i1/146083
